REPLICATION GUIDE · AI Businesses

Cybersecurity awareness training

Curricula, founded in 2015, built story-based cybersecurity-awareness training for small and midsized employers.

● Already earning  $200K/mo  ·  Copy it for about $220K

Replication snapshot

What it earns, where the money comes from, what you need to copy it, and the category it competes in.

Monthly revenue$200K/mo
Copy budget$220K
Growth channelsEmail marketing, Integrations
Tools to copySlack
CategoryAI Businesses

How to copy this business and make money

Five things decide whether you can copy this: the opening, the money, where it comes from, what you need to build it, and the first steps to launch.

QUICK LOOKFree summary — what it sells, and the total budget
Independent proposal: build localized security-awareness software for small employers through one MSP. Test USD250 per employer monthly, including local-language lessons and a monthly admin review; this is a new offer, not Huntress's price. Total copy budget: $220K.

Want to see how that $220K splits line by line, what each line buys, and when to stop? The full breakdown is below.

PROVEN · ALREADY MAKING MONEY

Thousands of people are already making money with this playbook

If you want to make money, read this part. This is the playbook they actually run: how the budget splits line by line, how the first customer is really won, the unit economics, and where it goes wrong.

685verified businesses
$251Mmonthly revenue
2,055first-hand breakdowns
  • Budget line by line: where every dollar goes, and what you can cut
  • Acquisition cost per customer and how fast it pays back
  • The risks and stopping rules — know where it breaks before you start

Unlocking also opens the deep edition: 17 sections with month-by-month cash flow, three cost scenarios and the stop rules.

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Open-source stack you can start from

Each repository was checked against the GitHub API for existence, stars and licence terms. Fork one instead of starting from zero. Where it says AGPL, read the terms before shipping a paid product.

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Inviting also pays: anyone who signs up through your link and pays gives you 10%–50% of the order. How inviting pays →

What this business does

Curricula, founded in 2015, built story-based cybersecurity-awareness training for small and midsized employers. Founder Nick Santora described discovering the need while training utility-industry staff. Animated lessons, phishing simulations and reporting helped administrators teach employees practical security habits. Huntress acquired Curricula in 2022; curricula.com now redirects to Huntress Managed Security Awareness Training, with official articles confirming continuity. This is an acquired product line, not evidence of a still-independent company. Current standalone Curricula customer counts, revenue and profit are not separately verified; broader Huntress statistics must not be assigned to the original business.

Replication breakdown

01

Why it works — and where your opening is

Annual slide-based training can lose employees' attention, while small IT teams must repeatedly prepare lessons and chase completion. Curricula's story format offers a different teaching mechanism; its successor combines learning plans, reminders and reporting to reduce administrative work. Better recall and fewer incidents are hypotheses requiring measurement, not guaranteed outcomes. New employees and changing threats create recurring training needs. An original lesson library, relevant expertise and partner distribution may support differentiation, but neither animation nor compliance reports alone establish a defensible advantage. Compare completion, practical recall and administrator time against the customer's existing training.
02

The money: revenue, cost, and margin

Monthly revenue$200K/mo

Estimated from technical complexity, people, tools, and delivery scope.

Current standalone Curricula revenue and profit are unknown. A 2022 founder interview cited revenue above two million without a clear currency or accounting basis; later aggregated estimates are not current audited results. No telephone verification is available. The independent launch budget is USD220,000; USD440,000 monthly revenue is startup times two for planning only, not actual income or a forecast. Replica recurring costs include content updates, engineering, hosting, directory/email services, support, acquisition and security. At the proposed USD250 monthly price for fifty learners, estimated direct cost is USD92.50 and contribution USD157.50 before fixed costs, acquisition and tax. Revenue is not profit.
03

Where the revenue comes from

Curricula's continuing product is sold through Huntress's managed training subscriptions, including partner distribution. Official pages checked on 19 October 2026 describe per-learner subscriptions; the SAT page says annual billing, while general pricing distinguishes contract and invoice options. Direct commitments start at fifty learners. The general pricing page lists USD2.08 monthly MSRP per learner and a USD1.75 example for one hundred learners. Exact contract and partner terms require a quote. Employers pay for managed learning, simulations and reporting; demos and trials introduce the service. Partner deployment fees are distinct from vendor subscription revenue and must not be counted twice.
04

Tools you need to replicate it

Huntress publicly documents the continuing product's story-based episodes, custom-content creator, phishing simulations, reporting and managed learning plans. Microsoft 365 and Google Workspace directory integrations support learner synchronization; these are documented product integrations, not proof of the internal application stack. Current SAT database, hosting implementation and development framework were not verified. Historical Curricula tools must not automatically be attributed to today's Huntress service. The independent proposal below uses managed PostgreSQL, authentication, private storage and checkout, with original licensed lessons; these are recommended implementation choices rather than verified tools used by Curricula.

Success stories from this field

Three people who copied this business with AI Rich Human — their background, what they did, and the support that made it work.

Story by · Elena Kim

Elena Kim — from call-center agent to copying a $200K/mo business: Cybersecurity awareness

I am not the type who starts things. I have a folder full of half-finished plans. This one was different, because the steps were already written down. I read scripts to angry customers for 5 years, monitored every second, burned out at twenty-eight. Then a friend sent me a link to AI Rich Human. I expected another "get rich online" course and almost closed the tab. Instead I found real businesses that already make money — named companies with real revenue — and, for Cybersecurity awareness, a copy-and-execute plan broken down to the numbers. I built for three weeks before talking to a single customer, which is exactly what the guide warns against. My first five conversations changed the offer completely. I wish I had done those five calls in week one. Their breakdown answered the three questions I actually had: how much to put in (about $220K), what to build it on (Slack), and where the customers come from (Email marketing, Integrations). Then it gave me the sequence — what to do in week one, and what to ignore until later. I worked through the checklist in order. Slack first, then Email marketing, Integrations, then the outreach script — and two paying clients inside a month. The headline budget of about $220K is not a day-one number; I spent the minimum that could produce one customer and let the rest come out of earnings. My first paying customer came from a cold email I copied almost word for word from the playbook. I was scared to hit send. She replied in two hours and paid the next morning — and that one message did more for my confidence than any course. I undercharged for two months out of fear. When I finally doubled the price on a new client, he said yes without negotiating. The cheap clients had been the difficult ones all along. I expected a course and got a technical partner. Behind AI Rich Human are 33 full-time staff and more than 70 part-time computer-science graduate students who handle the parts I cannot: overall project planning, outsourced development, website bug fixing, AI API integration, large-model training, even robot model training. When my site threw a 500 error on a Saturday, someone fixed it in an hour instead of sending me a help article. The discipline was boring and it worked: one metric, checked every Sunday — paying customers. Growth meant more of the same channel. A flat week meant a different offer, not a different business. My brother laughed when I told him. My old manager said I was throwing away a stable job. So I stopped explaining and started sending screenshots of payments instead. Nobody argues with a bank notification. There is no office and no boss. Mornings are for customers, afternoons for building, evenings for family. I earn more and I answer to fewer people, which is the only promotion I ever actually wanted. Today my copy of it pays me every month. The business I copied runs about $200K/mo — I am not at that scale, and I don't need to be: I was earning around $2,600 a month as a call-center agent in Lima, and this already beats that, with room to grow. I am not a genius and I cannot code. What changed was copying a proven plan with a team behind me. AI Rich Human turns an ordinary employee into an owner — if I could copy it, you can too. That folder is still there. This is the only file in it that ever made money. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-281-curricula-com?lang=en
Story by · Marco Saito

Marco Saito — from line cook to copying a $200K/mo business: Cybersecurity awareness

The honest version: I was looking for a way out that did not require a résumé. I worked the line in a restaurant kitchen for 8 years — split shifts, burns, tips split three ways. A colleague forwarded me AI Rich Human during a lunch break. I scrolled past the hype and landed on the part that mattered: actual companies, actual revenue, and a step-by-step breakdown of Cybersecurity awareness written for someone with no budget and no team. The plan was brutally specific: a launch budget of about $220K, the exact tools it runs on (Slack), the revenue channels that actually convert (Email marketing, Integrations), and the first steps to land a paying customer. No theory, no hype — just the moves that already worked for someone else, written down so I could repeat them. I blocked out evenings and did exactly what the sheet said: Slack set up, Email marketing, Integrations opened, the first-customer email sent. Two clients signed within three weeks. I never needed the whole $220K up front — I put in just enough to get one person to pay, then recycled that money. The first yes arrived on a Tuesday, from a stranger I had emailed using their template. I rewrote maybe four words. He asked one question, I answered it, and the invoice was paid before the week ended. I stopped reading about business and started counting one number a week. If paying customers went up, I repeated whatever I had done. If they didn't, I changed the price or the pitch. That was the whole system. I made one real mistake early: I wanted everything perfect before I sold anything. Two weeks passed — I had a logo, a website, and zero customers. The plan says it plainly: sell first, build second. The moment I sent five rough cold messages, the business started moving. What actually saved me was the team. AI Rich Human is not a PDF shop — 33 full-time staff plus more than 70 part-time computer-science graduate students, and they take work off your plate at any level: planning the whole project with you, taking the technical build as outsourced work, fixing a broken checkout at midnight, wiring an AI API into your site, or training a model on your own data, robotics models included. When my payment page died on a Friday night, a real engineer answered. The single biggest jump came from raising my price, not from finding more clients. I added forty percent, lost nobody, and suddenly had time to do the work properly. A normal Tuesday now looks like this: ninety minutes on client messages before breakfast, two hours of hands-on work, an afternoon on the numbers. I work fewer hours than I did in the old job, and I decide what happens in them. That part I still can't get used to. People at work found out and made jokes about "internet money". I stopped defending it and just showed the payout screen. The jokes stopped when the numbers got boring and regular. My version is small and it is mine. It earns less than the $200K/mo the original does — but more than the $3,000 a month I made as a line cook in Guadalajara, and it grows while I sleep. I cannot code and I have no rich uncle. I had a plan, a link, and a team I could call. That was enough, and it can be enough for you. It turned out the way out was a set of instructions, not a leap. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-281-curricula-com?lang=en
Story by · Priya Farah

Priya Farah — from administrative assistant to copying a $200K/mo business: Cybersecurity awareness

I had already failed twice — a dropship store and a print-on-demand shop, both dead. For 11 years I was an administrative assistant — booking rooms, filing invoices, and a salary that never moved. I found AI Rich Human through a search I had almost given up on. What kept me there was not a promise but a spreadsheet: Cybersecurity awareness, what it costs to start, which tools it runs on, and how the first customer actually arrives. My mother asked, twice, whether this was a scam. The third time she asked, it was to find out how much I was making. I did not convince anyone with words — the transfers did it. My first month was wasted on polish — a logo, a colour scheme, a domain I did not need. Nobody bought anything. Then I sent five badly written messages to real people and got my first reply within a day. Sell first, decorate later. What I got was not a course but a build sheet — the launch budget (about $220K), the stack (Slack), the channels that actually convert (Email marketing, Integrations), and the order to do things in. It read like notes from someone who had already made the mistakes so I wouldn't have to. So I followed it, step by step. I set up Slack, opened Email marketing, Integrations first, and used their first-customer script to land my first two paying clients within a few weeks. The plan lists a full launch budget of about $220K, but nobody spends that on day one — I started with the smallest slice that could produce a paying customer, and reinvested from the revenue. The part nobody advertises: there is a bench behind the plan. 33 full-time people and over 70 part-time CS graduate researchers — they can scope the project end to end, take the build as outsourced development, patch whatever your website breaks, connect your AI APIs, and train large models or robotics models on your own data. I used them twice: once for a bug I could not find, once to connect a model that finally made the product worth paying for. I sent eleven messages before anyone answered. The twelfth person — a small studio owner — replied "how much?" and paid that afternoon. Eleven rejections cost me nothing but an evening. Nobody warns you about pricing. My first price was so low that I was busy all day and still broke. On the third client I raised it by forty percent and nobody blinked. That same client later sent me two referrals. I still get up early, but now the first hour belongs to me, not to a commute. Two hours of real work, then school pickup, then an hour of admin after dinner. Same number of hours, completely different life. I also learned to trust numbers over fear. Every week I tracked one thing: paying customers. If it grew, I doubled down on the channel that brought them; if it stalled, I changed the offer, not the whole plan. A year ago I was a administrative assistant in Cebu on about $3,400 a month. Today this copy pays me more than that, and the business I copied is doing $200K/mo — proof the ceiling is far above me. Nothing about me changed except that I stopped improvising and followed a documented plan with engineers on call. Third attempt, but this time with an actual map. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-281-curricula-com?lang=en

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