REPLICATION GUIDE · AI Businesses

Bespoke seo agency

Straight Up Search is a UK agency helping e-commerce businesses improve search discoverability through technical SEO, content and digital PR.

● Already earning  $30K/mo  ·  Copy it for about $90K

Replication snapshot

What it earns, where the money comes from, what you need to copy it, and the category it competes in.

Monthly revenue$30K/mo
Copy budget$90K
Build time3 months
Growth channelsWord of mouth, Brand Authenticity
Tools to copyNot disclosed
CategoryAI Businesses

How to copy this business and make money

Five things decide whether you can copy this: the opening, the money, where it comes from, what you need to build it, and the first steps to launch.

QUICK LOOKFree summary — what it sells, and the total budget
Test whether a narrow store focus, explicit deliverables and client-owned reports justify choosing this service over another agency or internal team; superiority is unproven. Frontend shows approved metrics, priorities and reports. Total copy budget: $90K.

Want to see how that $90K splits line by line, what each line buys, and when to stop? The full breakdown is below.

PROVEN · ALREADY MAKING MONEY

Thousands of people are already making money with this playbook

If you want to make money, read this part. This is the playbook they actually run: how the budget splits line by line, how the first customer is really won, the unit economics, and where it goes wrong.

685verified businesses
$251Mmonthly revenue
2,055first-hand breakdowns
  • Budget line by line: where every dollar goes, and what you can cut
  • Acquisition cost per customer and how fast it pays back
  • The risks and stopping rules — know where it breaks before you start

Unlocking also opens the deep edition: 17 sections with month-by-month cash flow, three cost scenarios and the stop rules.

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Open-source stack you can start from

Each repository was checked against the GitHub API for existence, stars and licence terms. Fork one instead of starting from zero. Where it says AGPL, read the terms before shipping a paid product.

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Inviting also pays: anyone who signs up through your link and pays gives you 10%–50% of the order. How inviting pays →

What this business does

Straight Up Search is a UK agency helping e-commerce businesses improve search discoverability through technical SEO, content and digital PR. Its current site additionally offers generative engine optimization, including crawler configuration and AI-mention monitoring. Founder Jamie Irwin previously worked in a larger SEO agency; Starter Story’s September 2022 profile dates the business to November 2020. It reports 35 clients and average monthly revenue of $30,000, an unaudited founder claim with unspecified currency and measurement date. The official website currently advertises services and packages. Current revenue, profit, client count and staffing are unknown; historical header and interview staffing counts differ.

Replication breakdown

01

Why it works — and where your opening is

Online shops may have products customers want but poorly indexed pages, weak category content or fragmented marketing execution. A specialist agency can coordinate technical corrections, editorial work and reporting around those bottlenecks, reducing the owner’s coordination burden; time savings remain unmeasured. The relevant comparison is an internal team or another agency, not doing nothing. Straight Up Search’s focused, tailored positioning suggests customer context and expertise as possible advantages, but no durable moat is independently verified. Search changes, new products and ongoing measurement create repeat-work opportunities; actual retention is unknown. A replica should test a tightly scoped Shopify offer and transparent reporting rather than assume superior rankings or sales.
02

The money: revenue, cost, and margin

Monthly revenue$30K/mo

Estimated from technical complexity, people, tools, and delivery scope.

Starter Story’s September 2022 interview reports $30,000 average monthly revenue and approximately $2,500 monthly tool spending; currency and metric dates are unspecified, and founder claims are unaudited. Current profit and costs are unknown. Replica startup US$90,000 funds three months; US$180,000 monthly equals startup × 2 solely as a model placeholder, not actual revenue, forecast or guarantee. An assumed US$2,000 client-month allocates US$1,000 strategy, US$400 development, US$500 writing, US$200 PR, US$100 support, US$100 tools and US$70 processing: US$2,370 cost, negative US$370 contribution before acquisition, shared overhead and tax. Costs are allocations within budget; no AI spending is needed.
03

Where the revenue comes from

The agency sells managed SEO retainers and GEO services, separately or bundled. Its current website lists monthly SEO asking prices of GBP 1,395, 1,950 and 2,595, and GEO options of GBP 595 and 995, excluding VAT. It advertises rolling monthly terms, 30 days’ cancellation notice and a 10% annual-payment discount; these are published offers, not evidence of realized sales. Buyers move from discovery and audit to a scoped package and implementation. Historical local retainers evolved toward e-commerce and SaaS clients. Current contract mix, realized fees and renewals are unknown. Replica prices and service limits are independent planning assumptions, not agency quotations.
04

Tools you need to replicate it

Irwin’s 2022 interview names Ahrefs, SERPRobot, SurferSEO, Majestic, Mangools, HARO and Google Analytics. That historical list establishes neither present usage nor current availability of every service. The current site describes technical audits, structured data, crawler setup and AI-mention monitoring without disclosing its internal software stack. Replica recommendations are licensed crawling and analytics tools, client-authorized Search Console/GA4 access, an existing CMS and hosted billing. A small independently developed reporting portal organizes approved metrics, priorities and deliverables; these recommendations must not be mistaken for verified agency tools. Generative AI is unnecessary for the core audit and reporting workflow.

Success stories from this field

Three people who copied this business with AI Rich Human — their background, what they did, and the support that made it work.

Story by · Zara Rossi

Zara Rossi — from call-center agent to copying a $30K/mo business: Bespoke seo agency

I read the whole plan twice before I believed a word of it. I read scripts to angry customers for 4 years, monitored every second, burned out at twenty-eight. Then a friend sent me a link to AI Rich Human. I expected another "get rich online" course and almost closed the tab. Instead I found real businesses that already make money — named companies with real revenue — and, for Bespoke seo agency, a copy-and-execute plan broken down to the numbers. My brother laughed when I told him. My old manager said I was throwing away a stable job. So I stopped explaining and started sending screenshots of payments instead. Nobody argues with a bank notification. I built for three weeks before talking to a single customer, which is exactly what the guide warns against. My first five conversations changed the offer completely. I wish I had done those five calls in week one. Their breakdown answered the three questions I actually had: how much to put in (about $90K), what to build it on (off-the-shelf tools), and where the customers come from (Word of mouth, Brand Authenticity). Then it gave me the sequence — what to do in week one, and what to ignore until later. I worked through the checklist in order. off-the-shelf tools first, then Word of mouth, Brand Authenticity, then the outreach script — and two paying clients inside a month. The headline budget of about $90K is not a day-one number; I spent the minimum that could produce one customer and let the rest come out of earnings. I expected a course and got a technical partner. Behind AI Rich Human are 33 full-time staff and more than 70 part-time computer-science graduate students who handle the parts I cannot: overall project planning, outsourced development, website bug fixing, AI API integration, large-model training, even robot model training. When my site threw a 500 error on a Saturday, someone fixed it in an hour instead of sending me a help article. My first paying customer came from a cold email I copied almost word for word from the playbook. I was scared to hit send. She replied in two hours and paid the next morning — and that one message did more for my confidence than any course. I undercharged for two months out of fear. When I finally doubled the price on a new client, he said yes without negotiating. The cheap clients had been the difficult ones all along. There is no office and no boss. Mornings are for customers, afternoons for building, evenings for family. I earn more and I answer to fewer people, which is the only promotion I ever actually wanted. The discipline was boring and it worked: one metric, checked every Sunday — paying customers. Growth meant more of the same channel. A flat week meant a different offer, not a different business. Today my copy of it pays me every month. The business I copied runs about $30K/mo — I am not at that scale, and I don't need to be: I was earning around $4,200 a month as a call-center agent in Tulsa, and this already beats that, with room to grow. I am not a genius and I cannot code. What changed was copying a proven plan with a team behind me. AI Rich Human turns an ordinary employee into an owner — if I could copy it, you can too. By the third read I had already started. That is usually how belief arrives. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-625-straightupsearch-com?lang=en
Story by · Kenji Ahmadi

Kenji Ahmadi — from line cook to copying a $30K/mo business: Bespoke seo agency

I didn't quit my job. I built this at night, after my shift, on a borrowed laptop. I worked the line in a restaurant kitchen for 7 years — split shifts, burns, tips split three ways. A colleague forwarded me AI Rich Human during a lunch break. I scrolled past the hype and landed on the part that mattered: actual companies, actual revenue, and a step-by-step breakdown of Bespoke seo agency written for someone with no budget and no team. The plan was brutally specific: a launch budget of about $90K, the exact tools it runs on (off-the-shelf tools), the revenue channels that actually convert (Word of mouth, Brand Authenticity), and the first steps to land a paying customer. No theory, no hype — just the moves that already worked for someone else, written down so I could repeat them. I blocked out evenings and did exactly what the sheet said: off-the-shelf tools set up, Word of mouth, Brand Authenticity opened, the first-customer email sent. Two clients signed within three weeks. I never needed the whole $90K up front — I put in just enough to get one person to pay, then recycled that money. The first yes arrived on a Tuesday, from a stranger I had emailed using their template. I rewrote maybe four words. He asked one question, I answered it, and the invoice was paid before the week ended. What actually saved me was the team. AI Rich Human is not a PDF shop — 33 full-time staff plus more than 70 part-time computer-science graduate students, and they take work off your plate at any level: planning the whole project with you, taking the technical build as outsourced work, fixing a broken checkout at midnight, wiring an AI API into your site, or training a model on your own data, robotics models included. When my payment page died on a Friday night, a real engineer answered. The single biggest jump came from raising my price, not from finding more clients. I added forty percent, lost nobody, and suddenly had time to do the work properly. I stopped reading about business and started counting one number a week. If paying customers went up, I repeated whatever I had done. If they didn't, I changed the price or the pitch. That was the whole system. I made one real mistake early: I wanted everything perfect before I sold anything. Two weeks passed — I had a logo, a website, and zero customers. The plan says it plainly: sell first, build second. The moment I sent five rough cold messages, the business started moving. People at work found out and made jokes about "internet money". I stopped defending it and just showed the payout screen. The jokes stopped when the numbers got boring and regular. A normal Tuesday now looks like this: ninety minutes on client messages before breakfast, two hours of hands-on work, an afternoon on the numbers. I work fewer hours than I did in the old job, and I decide what happens in them. That part I still can't get used to. My version is small and it is mine. It earns less than the $30K/mo the original does — but more than the $4,600 a month I made as a line cook in Osaka, and it grows while I sleep. I cannot code and I have no rich uncle. I had a plan, a link, and a team I could call. That was enough, and it can be enough for you. I kept my salary until the new income was real. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-625-straightupsearch-com?lang=en
Story by · Amara Jansen

Amara Jansen — from administrative assistant to copying a $30K/mo business: Bespoke seo agency

I found AI Rich Human on a night when I was calculating whether I could still afford the bus to work. For 10 years I was an administrative assistant — booking rooms, filing invoices, and a salary that never moved. I found AI Rich Human through a search I had almost given up on. What kept me there was not a promise but a spreadsheet: Bespoke seo agency, what it costs to start, which tools it runs on, and how the first customer actually arrives. What I got was not a course but a build sheet — the launch budget (about $90K), the stack (off-the-shelf tools), the channels that actually convert (Word of mouth, Brand Authenticity), and the order to do things in. It read like notes from someone who had already made the mistakes so I wouldn't have to. So I followed it, step by step. I set up off-the-shelf tools, opened Word of mouth, Brand Authenticity first, and used their first-customer script to land my first two paying clients within a few weeks. The plan lists a full launch budget of about $90K, but nobody spends that on day one — I started with the smallest slice that could produce a paying customer, and reinvested from the revenue. I sent eleven messages before anyone answered. The twelfth person — a small studio owner — replied "how much?" and paid that afternoon. Eleven rejections cost me nothing but an evening. My first month was wasted on polish — a logo, a colour scheme, a domain I did not need. Nobody bought anything. Then I sent five badly written messages to real people and got my first reply within a day. Sell first, decorate later. I also learned to trust numbers over fear. Every week I tracked one thing: paying customers. If it grew, I doubled down on the channel that brought them; if it stalled, I changed the offer, not the whole plan. The part nobody advertises: there is a bench behind the plan. 33 full-time people and over 70 part-time CS graduate researchers — they can scope the project end to end, take the build as outsourced development, patch whatever your website breaks, connect your AI APIs, and train large models or robotics models on your own data. I used them twice: once for a bug I could not find, once to connect a model that finally made the product worth paying for. Nobody warns you about pricing. My first price was so low that I was busy all day and still broke. On the third client I raised it by forty percent and nobody blinked. That same client later sent me two referrals. My mother asked, twice, whether this was a scam. The third time she asked, it was to find out how much I was making. I did not convince anyone with words — the transfers did it. I still get up early, but now the first hour belongs to me, not to a commute. Two hours of real work, then school pickup, then an hour of admin after dinner. Same number of hours, completely different life. A year ago I was a administrative assistant in Valencia on about $5,000 a month. Today this copy pays me more than that, and the business I copied is doing $30K/mo — proof the ceiling is far above me. Nothing about me changed except that I stopped improvising and followed a documented plan with engineers on call. Two years later I still take the bus. I just don't count the coins first. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-625-straightupsearch-com?lang=en

See all success stories → I copied this business — let me tell my story

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