REPLICATION GUIDE · AI Businesses

AI Excel formula generator

Better Analyst (formerly Formula Bot and ExcelFormulaBot) is an AI spreadsheet and analytics SaaS for spreadsheet users, analysts and growing teams.

● Already earning  $30K/mo  ·  Copy it for about $180K

Replication snapshot

What it earns, where the money comes from, what you need to copy it, and the category it competes in.

Monthly revenue$30K/mo
Copy budget$180K
Growth channelsWord of mouth, Brand Authenticity
Tools to copyGoogle Analytics, Stripe
CategoryAI Businesses

How to copy this business and make money

Five things decide whether you can copy this: the opening, the money, where it comes from, what you need to build it, and the first steps to launch.

QUICK LOOKFree summary — what it sells, and the total budget
Build a narrow formula helper for small accounting and finance teams first. MVP: a responsive prompt screen with Excel/Sheets and version selection, a formula candidate, plain-language explanation, test example, uncertainty flag, copy button and history. Total copy budget: $180K.

Want to see how that $180K splits line by line, what each line buys, and when to stop? The full breakdown is below.

PROVEN · ALREADY MAKING MONEY

Thousands of people are already making money with this playbook

If you want to make money, read this part. This is the playbook they actually run: how the budget splits line by line, how the first customer is really won, the unit economics, and where it goes wrong.

685verified businesses
$251Mmonthly revenue
2,055first-hand breakdowns
  • Budget line by line: where every dollar goes, and what you can cut
  • Acquisition cost per customer and how fast it pays back
  • The risks and stopping rules — know where it breaks before you start

Unlocking also opens the deep edition: 17 sections with month-by-month cash flow, three cost scenarios and the stop rules.

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Open-source stack you can start from

Each repository was checked against the GitHub API for existence, stars and licence terms. Fork one instead of starting from zero. Where it says AGPL, read the terms before shipping a paid product.

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Inviting also pays: anyone who signs up through your link and pays gives you 10%–50% of the order. How inviting pays →

What this business does

Better Analyst (formerly Formula Bot and ExcelFormulaBot) is an AI spreadsheet and analytics SaaS for spreadsheet users, analysts and growing teams. It addresses formula-syntax and data-analysis bottlenecks by converting plain-English instructions into Excel/Google Sheets formulas; today it also analyzes files or connected data, cleans tables, and creates charts, reports, dashboards and scheduled workflows. Official rebrand copy confirms the same accounts, workflows and Datasetmatch LLC operation, showing a continuous expanded product. Founder David Bressler reports 15 years in analytics before launch. In May 2025 he said 2024 ARR was $500K and total users exceeded 1M email addresses; those dated bare-dollar self-reports are not receipts, verified unique customers or current revenue. The service is active on the 2026 site.

Replication breakdown

01

Why it works — and where your opening is

Spreadsheet analysts may know the desired result yet still hunt syntax, cell references, version-specific functions and test errors by hand. Formula Bot reduced that lookup loop by returning formula candidates from plain-language requests; explanations and copying may save time, but gains were not measured. Recurring spreadsheet work can support repeat use. In his 2023 interview, Bressler said off-the-shelf AI output was around 85% accurate on tougher prompts but gave no benchmark method; in 2025 he said language models had outgrown that early edge. Formula generation is now a commodity, and Better Analyst itself offers formulas, explanations and broader analysis. Durable advantage is unproven. Test whether a narrow accountant workflow causes fewer corrections or stronger willingness to pay than existing tools.
02

The money: revenue, cost, and margin

Monthly revenue$30K/mo

Estimated from technical complexity, people, tools, and delivery scope.

Founder-written Starter Story (Mar 21, 2023) lists $26K/month on its card, but its body reports MRR above $14K after launch and $22K/$23K in separate “last month” passages; unreconciled. A later AI-generated, not founder-written, Starter Story profile sources $25K/month (Oct 2023) and $26K/month (Feb 2024). Indie Hackers (May 17, 2025) labels >$42K/month; Bressler reports 2024 ARR $500K. These unaudited dollar reports lack an ISO currency code; 2026 revenue, company costs and profit are unknown, and ARR is not receipts. Replica-only: US$180K six-month startup and US$360K/month table estimate (2× heuristic), not sales, profit, forecast or guarantee. Clone recurring cost drivers: labor, hosting, AI/API, payments, support, acquisition; target expenses unknown.
03

Where the revenue comes from

The founder-written Starter Story profile (Mar 2023) says the early free tier allowed five formula requests monthly and unlimited use cost bare-$6.99/month. In a May 2025 Indie Hackers profile, Bressler said subscriptions then supplied 99.9% of revenue at $15–$35/month and old affiliate commissions 0.01%; these bare-dollar prices and mix are historical self-reports. Current Better Analyst docs list Free, Starter at $20/month, Max at $40/seat/month and Business at $80/seat/month, with higher usage, models, connectors and workflow features; displayed prices lack an ISO currency code. Individuals and teams pay to unlock recurring analysis capacity and collaboration. Listings are offers, not proof of sales, current paid counts or realized revenue.
04

Tools you need to replicate it

Bressler’s founder-written Starter Story profile (Mar 2023) reports Bubble.io, Stripe, LocalizeJS, Sendinblue, OpenAI and Screen Studio in the early stack. In a May 2025 Indie Hackers profile, he said Bubble powered most of the backend; he also named OpenAI, Brevo, AWS S3, Render/GitHub, n8n and Gemini. These are dated founder-reported snapshots. Better Analyst’s privacy policy, effective Oct 13, 2026, discloses current providers including AWS, Render, Bubble.io, E2B, Stripe, Google Analytics, OpenAI, Google and Anthropic; this is a vendor disclosure, not proof every request uses each service. Internal languages and database remain unknown. Starter Story’s AI-generated tool tags are not direct stack confirmation.

Success stories from this field

Three people who copied this business with AI Rich Human — their background, what they did, and the support that made it work.

Story by · Lucas Aziz

Lucas Aziz — from retail salesperson to copying a $30K/mo business: AI Excel formula generator

I had already failed twice — a dropship store and a print-on-demand shop, both dead. For 11 years I sold phones in a mall kiosk — twelve-hour shifts, commission barely covering rent. Then a friend sent me a link to AI Rich Human. I expected another "get rich online" course and almost closed the tab. Instead I found real businesses that already make money — named companies with real revenue — and, for AI Excel formula generator, a copy-and-execute plan broken down to the numbers. My brother laughed when I told him. My old manager said I was throwing away a stable job. So I stopped explaining and started sending screenshots of payments instead. Nobody argues with a bank notification. Their breakdown answered the three questions I actually had: how much to put in (about $180K), what to build it on (Google Analytics, Stripe), and where the customers come from (Word of mouth, Brand Authenticity). Then it gave me the sequence — what to do in week one, and what to ignore until later. I worked through the checklist in order. Google Analytics, Stripe first, then Word of mouth, Brand Authenticity, then the outreach script — and two paying clients inside a month. The headline budget of about $180K is not a day-one number; I spent the minimum that could produce one customer and let the rest come out of earnings. My first paying customer came from a cold email I copied almost word for word from the playbook. I was scared to hit send. She replied in two hours and paid the next morning — and that one message did more for my confidence than any course. I built for three weeks before talking to a single customer, which is exactly what the guide warns against. My first five conversations changed the offer completely. I wish I had done those five calls in week one. I expected a course and got a technical partner. Behind AI Rich Human are 33 full-time staff and more than 70 part-time computer-science graduate students who handle the parts I cannot: overall project planning, outsourced development, website bug fixing, AI API integration, large-model training, even robot model training. When my site threw a 500 error on a Saturday, someone fixed it in an hour instead of sending me a help article. I undercharged for two months out of fear. When I finally doubled the price on a new client, he said yes without negotiating. The cheap clients had been the difficult ones all along. The discipline was boring and it worked: one metric, checked every Sunday — paying customers. Growth meant more of the same channel. A flat week meant a different offer, not a different business. There is no office and no boss. Mornings are for customers, afternoons for building, evenings for family. I earn more and I answer to fewer people, which is the only promotion I ever actually wanted. Today my copy of it pays me every month. The business I copied runs about $30K/mo — I am not at that scale, and I don't need to be: I was earning around $2,600 a month as a retail salesperson in Tunis, and this already beats that, with room to grow. I am not a genius and I cannot code. What changed was copying a proven plan with a team behind me. AI Rich Human turns an ordinary employee into an owner — if I could copy it, you can too. Third attempt, but this time with an actual map. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-107-betteranalyst-com?lang=en
Story by · Noor Mendes

Noor Mendes — from call-center agent to copying a $30K/mo business: AI Excel formula generator

Everyone in my family works shifts. Nobody has ever run a business. I decided to be the first. I read scripts to angry customers for 14 years, monitored every second, burned out at twenty-eight. A colleague forwarded me AI Rich Human during a lunch break. I scrolled past the hype and landed on the part that mattered: actual companies, actual revenue, and a step-by-step breakdown of AI Excel formula generator written for someone with no budget and no team. The plan was brutally specific: a launch budget of about $180K, the exact tools it runs on (Google Analytics, Stripe), the revenue channels that actually convert (Word of mouth, Brand Authenticity), and the first steps to land a paying customer. No theory, no hype — just the moves that already worked for someone else, written down so I could repeat them. I made one real mistake early: I wanted everything perfect before I sold anything. Two weeks passed — I had a logo, a website, and zero customers. The plan says it plainly: sell first, build second. The moment I sent five rough cold messages, the business started moving. I blocked out evenings and did exactly what the sheet said: Google Analytics, Stripe set up, Word of mouth, Brand Authenticity opened, the first-customer email sent. Two clients signed within three weeks. I never needed the whole $180K up front — I put in just enough to get one person to pay, then recycled that money. What actually saved me was the team. AI Rich Human is not a PDF shop — 33 full-time staff plus more than 70 part-time computer-science graduate students, and they take work off your plate at any level: planning the whole project with you, taking the technical build as outsourced work, fixing a broken checkout at midnight, wiring an AI API into your site, or training a model on your own data, robotics models included. When my payment page died on a Friday night, a real engineer answered. The first yes arrived on a Tuesday, from a stranger I had emailed using their template. I rewrote maybe four words. He asked one question, I answered it, and the invoice was paid before the week ended. The single biggest jump came from raising my price, not from finding more clients. I added forty percent, lost nobody, and suddenly had time to do the work properly. People at work found out and made jokes about "internet money". I stopped defending it and just showed the payout screen. The jokes stopped when the numbers got boring and regular. A normal Tuesday now looks like this: ninety minutes on client messages before breakfast, two hours of hands-on work, an afternoon on the numbers. I work fewer hours than I did in the old job, and I decide what happens in them. That part I still can't get used to. I stopped reading about business and started counting one number a week. If paying customers went up, I repeated whatever I had done. If they didn't, I changed the price or the pitch. That was the whole system. My version is small and it is mine. It earns less than the $30K/mo the original does — but more than the $3,000 a month I made as a call-center agent in Medellín, and it grows while I sleep. I cannot code and I have no rich uncle. I had a plan, a link, and a team I could call. That was enough, and it can be enough for you. My mother still doesn't fully understand what I do — but she stopped telling me to find a "real job". The project I copied, in full: http://www.airichhuman.com/stories/starterstory-107-betteranalyst-com?lang=en
Story by · Felipe Patel

Felipe Patel — from line cook to copying a $30K/mo business: AI Excel formula generator

I am not the type who starts things. I have a folder full of half-finished plans. This one was different, because the steps were already written down. I worked the line in a restaurant kitchen for 17 years — split shifts, burns, tips split three ways. I found AI Rich Human through a search I had almost given up on. What kept me there was not a promise but a spreadsheet: AI Excel formula generator, what it costs to start, which tools it runs on, and how the first customer actually arrives. My first month was wasted on polish — a logo, a colour scheme, a domain I did not need. Nobody bought anything. Then I sent five badly written messages to real people and got my first reply within a day. Sell first, decorate later. What I got was not a course but a build sheet — the launch budget (about $180K), the stack (Google Analytics, Stripe), the channels that actually convert (Word of mouth, Brand Authenticity), and the order to do things in. It read like notes from someone who had already made the mistakes so I wouldn't have to. So I followed it, step by step. I set up Google Analytics, Stripe, opened Word of mouth, Brand Authenticity first, and used their first-customer script to land my first two paying clients within a few weeks. The plan lists a full launch budget of about $180K, but nobody spends that on day one — I started with the smallest slice that could produce a paying customer, and reinvested from the revenue. I sent eleven messages before anyone answered. The twelfth person — a small studio owner — replied "how much?" and paid that afternoon. Eleven rejections cost me nothing but an evening. Nobody warns you about pricing. My first price was so low that I was busy all day and still broke. On the third client I raised it by forty percent and nobody blinked. That same client later sent me two referrals. The part nobody advertises: there is a bench behind the plan. 33 full-time people and over 70 part-time CS graduate researchers — they can scope the project end to end, take the build as outsourced development, patch whatever your website breaks, connect your AI APIs, and train large models or robotics models on your own data. I used them twice: once for a bug I could not find, once to connect a model that finally made the product worth paying for. I also learned to trust numbers over fear. Every week I tracked one thing: paying customers. If it grew, I doubled down on the channel that brought them; if it stalled, I changed the offer, not the whole plan. My mother asked, twice, whether this was a scam. The third time she asked, it was to find out how much I was making. I did not convince anyone with words — the transfers did it. I still get up early, but now the first hour belongs to me, not to a commute. Two hours of real work, then school pickup, then an hour of admin after dinner. Same number of hours, completely different life. A year ago I was a line cook in Lima on about $3,400 a month. Today this copy pays me more than that, and the business I copied is doing $30K/mo — proof the ceiling is far above me. Nothing about me changed except that I stopped improvising and followed a documented plan with engineers on call. That folder is still there. This is the only file in it that ever made money. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-107-betteranalyst-com?lang=en

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