REPLICATION GUIDE · AI Businesses

Technology news and insights

The Pragmatic Engineer is an active technology publication founded by Gergely Orosz, a software engineer/manager formerly at Uber, Skype/Microsoft and startups.

● Already earning  $5K/mo  ·  Copy it for about $50K

Replication snapshot

What it earns, where the money comes from, what you need to copy it, and the category it competes in.

Monthly revenue$5K/mo
Copy budget$50K
Build time6 months
Growth channelsWord of mouth, Email marketing
Tools to copyMautic, MailParser
CategoryAI Businesses

How to copy this business and make money

Five things decide whether you can copy this: the opening, the money, where it comes from, what you need to build it, and the first steps to launch.

QUICK LOOKFree summary — what it sells, and the total budget
Recreate editorial method, not Orosz’s brand, prose or files. MVP: landing page, free sample, four sourced weekly issues and searchable archive; defer podcast, events, jobs, translations and analytics until renewals. Total copy budget: $50K.

Want to see how that $50K splits line by line, what each line buys, and when to stop? The full breakdown is below.

PROVEN · ALREADY MAKING MONEY

Thousands of people are already making money with this playbook

If you want to make money, read this part. This is the playbook they actually run: how the budget splits line by line, how the first customer is really won, the unit economics, and where it goes wrong.

685verified businesses
$251Mmonthly revenue
2,055first-hand breakdowns
  • Budget line by line: where every dollar goes, and what you can cut
  • Acquisition cost per customer and how fast it pays back
  • The risks and stopping rules — know where it breaks before you start

Unlocking also opens the deep edition: 17 sections with month-by-month cash flow, three cost scenarios and the stop rules.

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Open-source stack you can start from

Each repository was checked against the GitHub API for existence, stars and licence terms. Fork one instead of starting from zero. Where it says AGPL, read the terms before shipping a paid product.

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Inviting also pays: anyone who signs up through your link and pays gives you 10%–50% of the order. How inviting pays →

What this business does

The Pragmatic Engineer is an active technology publication founded by Gergely Orosz, a software engineer/manager formerly at Uber, Skype/Microsoft and startups. He says it addresses a gap in practical reporting on how tech companies build software for engineers, managers and tech workers. Free Substack readers get articles and podcasts; paid readers get Tuesday deep dives, Thursday’s The Pulse and resources. A Sep 2026 founder report gives over 1.1 million readers and tens of thousands paid; publisher-reported, with no audit identified. Current revenue is unknown. His 2025 report attributes growth then to word-of-mouth and Substack recommendations, not ads. This row covers the publication, not Orosz’s portfolio.

Replication breakdown

01

Why it works — and where your opening is

Software engineers and managers often lack one place for detailed, practical context on how other teams ship, organize, hire, and respond to industry shifts. Broad technology news can stay high-level, while internal lessons remain private; that gap is a customer-problem hypothesis grounded in the publication's stated focus, not a universal survey finding. Orosz's format combines interviews, research, and concrete advice, helping readers compare approaches without commissioning their own research; any time saved is unmeasured. Weekly deep dives, The Pulse, and reusable resources give professionals reasons to return. Potential defensibility rests on original reporting access, accumulated archives, and trust earned through editorial independence, but these are advantages to test, not a proven moat. Existing technology-news publishers also cover engineering.
02

The money: revenue, cost, and margin

Monthly revenue$5K/mo

Estimated from technical complexity, people, tools, and delivery scope.

Current revenue, profit, margins and costs are unknown. Sep 2021 Orosz reported ~$62K ARR and ~500 paid subscribers (currency unspecified; annualized, not cash); year-end: 2,700 paid. Starter Story’s AI profile estimates ~$5K/month from 3 public sources (2021); best-effort, possibly misattributed, currency unstated, historical. 2026 audience is not revenue. Orosz described limited AI for public-source research and proofreading after human drafts; current provider/spend unknown. The $100K/month field is the authorized USD model ($50K startup×2), not actual/reliable/big-data/forecast revenue, profit or guarantee. Clone budget covers staff, editing, platform, rights/privacy, support, acquisition, contingency. AI/GPU/API budget is $0: human-led research uses cited public sources and hosted tools; no model or external API is needed.
03

Where the revenue comes from

Paid reader subscriptions are the verified primary channel: the current official page lists $15 monthly or $150 yearly, with lower-income-country local equivalents; the page does not state an ISO currency code. Free issues preview the product, while paid plans unlock full deep dives, The Pulse, and resources. Individual and employer purchases include group/company seats, gifts, and student or purchasing-power discounts. The official page promises a 30-day no-questions-asked refund on email request and allows cancellation in account management. The newsletter says its issues carry no ads or sponsorships; the podcast has limited sponsor slots as a separate stream. Subscriber conversion, revenue by channel, and income from books, jobs, talent, YouTube, or events are unreported; this row covers the newsletter only.
04

Tools you need to replicate it

Verified use: Substack newsletter and hosted free/paid workflows, archive, recommendations, group-seat management, invoices, and cancellation. In a 22 April 2025 post, Orosz said paid subscribers were billed directly to his business via Stripe; that is a dated disclosure, not evidence the 2026 processor stayed Stripe. In a 1 September 2026 update, he said he was building landing pages and group/refund API endpoints. This founder report does not disclose a complete stack; current processor, languages, hosting, database, CRM and analytics remain unknown. A replica can launch on hosted newsletter account/payment tools; custom software is optional after need is measured.

Success stories from this field

Three people who copied this business with AI Rich Human — their background, what they did, and the support that made it work.

Story by · Aiko Gupta

Aiko Gupta — from call-center agent to copying a $5K/mo business: Technology news and insights

I am not the type who starts things. I have a folder full of half-finished plans. This one was different, because the steps were already written down. I read scripts to angry customers for 11 years, monitored every second, burned out at twenty-eight. Then a friend sent me a link to AI Rich Human. I expected another "get rich online" course and almost closed the tab. Instead I found real businesses that already make money — named companies with real revenue — and, for Technology news and insights, a copy-and-execute plan broken down to the numbers. My brother laughed when I told him. My old manager said I was throwing away a stable job. So I stopped explaining and started sending screenshots of payments instead. Nobody argues with a bank notification. Their breakdown answered the three questions I actually had: how much to put in (about $50K), what to build it on (Mautic, MailParser), and where the customers come from (Word of mouth, Email marketing). Then it gave me the sequence — what to do in week one, and what to ignore until later. I worked through the checklist in order. Mautic, MailParser first, then Word of mouth, Email marketing, then the outreach script — and two paying clients inside a month. The headline budget of about $50K is not a day-one number; I spent the minimum that could produce one customer and let the rest come out of earnings. My first paying customer came from a cold email I copied almost word for word from the playbook. I was scared to hit send. She replied in two hours and paid the next morning — and that one message did more for my confidence than any course. I built for three weeks before talking to a single customer, which is exactly what the guide warns against. My first five conversations changed the offer completely. I wish I had done those five calls in week one. I expected a course and got a technical partner. Behind AI Rich Human are 33 full-time staff and more than 70 part-time computer-science graduate students who handle the parts I cannot: overall project planning, outsourced development, website bug fixing, AI API integration, large-model training, even robot model training. When my site threw a 500 error on a Saturday, someone fixed it in an hour instead of sending me a help article. I undercharged for two months out of fear. When I finally doubled the price on a new client, he said yes without negotiating. The cheap clients had been the difficult ones all along. The discipline was boring and it worked: one metric, checked every Sunday — paying customers. Growth meant more of the same channel. A flat week meant a different offer, not a different business. There is no office and no boss. Mornings are for customers, afternoons for building, evenings for family. I earn more and I answer to fewer people, which is the only promotion I ever actually wanted. Today my copy of it pays me every month. The business I copied runs about $5K/mo — I am not at that scale, and I don't need to be: I was earning around $2,600 a month as a call-center agent in Warsaw, and this already beats that, with room to grow. I am not a genius and I cannot code. What changed was copying a proven plan with a team behind me. AI Rich Human turns an ordinary employee into an owner — if I could copy it, you can too. That folder is still there. This is the only file in it that ever made money. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-137-newsletter-pragmaticengineer-com?lang=en
Story by · Bruno Novak

Bruno Novak — from line cook to copying a $5K/mo business: Technology news and insights

The honest version: I was looking for a way out that did not require a résumé. I worked the line in a restaurant kitchen for 14 years — split shifts, burns, tips split three ways. A colleague forwarded me AI Rich Human during a lunch break. I scrolled past the hype and landed on the part that mattered: actual companies, actual revenue, and a step-by-step breakdown of Technology news and insights written for someone with no budget and no team. The plan was brutally specific: a launch budget of about $50K, the exact tools it runs on (Mautic, MailParser), the revenue channels that actually convert (Word of mouth, Email marketing), and the first steps to land a paying customer. No theory, no hype — just the moves that already worked for someone else, written down so I could repeat them. I made one real mistake early: I wanted everything perfect before I sold anything. Two weeks passed — I had a logo, a website, and zero customers. The plan says it plainly: sell first, build second. The moment I sent five rough cold messages, the business started moving. I blocked out evenings and did exactly what the sheet said: Mautic, MailParser set up, Word of mouth, Email marketing opened, the first-customer email sent. Two clients signed within three weeks. I never needed the whole $50K up front — I put in just enough to get one person to pay, then recycled that money. What actually saved me was the team. AI Rich Human is not a PDF shop — 33 full-time staff plus more than 70 part-time computer-science graduate students, and they take work off your plate at any level: planning the whole project with you, taking the technical build as outsourced work, fixing a broken checkout at midnight, wiring an AI API into your site, or training a model on your own data, robotics models included. When my payment page died on a Friday night, a real engineer answered. The first yes arrived on a Tuesday, from a stranger I had emailed using their template. I rewrote maybe four words. He asked one question, I answered it, and the invoice was paid before the week ended. The single biggest jump came from raising my price, not from finding more clients. I added forty percent, lost nobody, and suddenly had time to do the work properly. People at work found out and made jokes about "internet money". I stopped defending it and just showed the payout screen. The jokes stopped when the numbers got boring and regular. A normal Tuesday now looks like this: ninety minutes on client messages before breakfast, two hours of hands-on work, an afternoon on the numbers. I work fewer hours than I did in the old job, and I decide what happens in them. That part I still can't get used to. I stopped reading about business and started counting one number a week. If paying customers went up, I repeated whatever I had done. If they didn't, I changed the price or the pitch. That was the whole system. My version is small and it is mine. It earns less than the $5K/mo the original does — but more than the $3,000 a month I made as a line cook in Genoa, and it grows while I sleep. I cannot code and I have no rich uncle. I had a plan, a link, and a team I could call. That was enough, and it can be enough for you. It turned out the way out was a set of instructions, not a leap. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-137-newsletter-pragmaticengineer-com?lang=en
Story by · Nia Rahman

Nia Rahman — from administrative assistant to copying a $5K/mo business: Technology news and insights

I had already failed twice — a dropship store and a print-on-demand shop, both dead. For 17 years I was an administrative assistant — booking rooms, filing invoices, and a salary that never moved. I found AI Rich Human through a search I had almost given up on. What kept me there was not a promise but a spreadsheet: Technology news and insights, what it costs to start, which tools it runs on, and how the first customer actually arrives. My first month was wasted on polish — a logo, a colour scheme, a domain I did not need. Nobody bought anything. Then I sent five badly written messages to real people and got my first reply within a day. Sell first, decorate later. What I got was not a course but a build sheet — the launch budget (about $50K), the stack (Mautic, MailParser), the channels that actually convert (Word of mouth, Email marketing), and the order to do things in. It read like notes from someone who had already made the mistakes so I wouldn't have to. So I followed it, step by step. I set up Mautic, MailParser, opened Word of mouth, Email marketing first, and used their first-customer script to land my first two paying clients within a few weeks. The plan lists a full launch budget of about $50K, but nobody spends that on day one — I started with the smallest slice that could produce a paying customer, and reinvested from the revenue. I sent eleven messages before anyone answered. The twelfth person — a small studio owner — replied "how much?" and paid that afternoon. Eleven rejections cost me nothing but an evening. Nobody warns you about pricing. My first price was so low that I was busy all day and still broke. On the third client I raised it by forty percent and nobody blinked. That same client later sent me two referrals. The part nobody advertises: there is a bench behind the plan. 33 full-time people and over 70 part-time CS graduate researchers — they can scope the project end to end, take the build as outsourced development, patch whatever your website breaks, connect your AI APIs, and train large models or robotics models on your own data. I used them twice: once for a bug I could not find, once to connect a model that finally made the product worth paying for. I also learned to trust numbers over fear. Every week I tracked one thing: paying customers. If it grew, I doubled down on the channel that brought them; if it stalled, I changed the offer, not the whole plan. My mother asked, twice, whether this was a scam. The third time she asked, it was to find out how much I was making. I did not convince anyone with words — the transfers did it. I still get up early, but now the first hour belongs to me, not to a commute. Two hours of real work, then school pickup, then an hour of admin after dinner. Same number of hours, completely different life. A year ago I was a administrative assistant in Lyon on about $3,400 a month. Today this copy pays me more than that, and the business I copied is doing $5K/mo — proof the ceiling is far above me. Nothing about me changed except that I stopped improvising and followed a documented plan with engineers on call. Third attempt, but this time with an actual map. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-137-newsletter-pragmaticengineer-com?lang=en

See all success stories → I copied this business — let me tell my story

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