REPLICATION GUIDE · AI Businesses

SEO testing automation tool

SEOTesting is SanityCheck.io Limited’s subscription search-testing/reporting product for SEO teams needing page-change evidence without spreadsheets.

● Already earning  $20K/mo  ·  Copy it for about $160K

Replication snapshot

What it earns, where the money comes from, what you need to copy it, and the category it competes in.

Monthly revenue$20K/mo
Copy budget$160K
Build time6 months
Growth channelsEmail marketing, SEO
Tools to copyAmazon, Google Analytics
CategoryAI Businesses

How to copy this business and make money

Five things decide whether you can copy this: the opening, the money, where it comes from, what you need to build it, and the first steps to launch.

QUICK LOOKFree summary — what it sells, and the total budget
SEOTesting sells monthly site-count subscriptions. Interview 12–20 agencies, comparing their spreadsheet/Search Console workflow with SEOTesting tests/reports. Two paid developers, 0.5 FTE each for six months (combined model US$72,000). Total copy budget: $160K.

Want to see how that $160K splits line by line, what each line buys, and when to stop? The full breakdown is below.

PROVEN · ALREADY MAKING MONEY

Thousands of people are already making money with this playbook

If you want to make money, read this part. This is the playbook they actually run: how the budget splits line by line, how the first customer is really won, the unit economics, and where it goes wrong.

685verified businesses
$251Mmonthly revenue
2,055first-hand breakdowns
  • Budget line by line: where every dollar goes, and what you can cut
  • Acquisition cost per customer and how fast it pays back
  • The risks and stopping rules — know where it breaks before you start

Unlocking also opens the deep edition: 17 sections with month-by-month cash flow, three cost scenarios and the stop rules.

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Open-source stack you can start from

Each repository was checked against the GitHub API for existence, stars and licence terms. Fork one instead of starting from zero. Where it says AGPL, read the terms before shipping a paid product.

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What this business does

SEOTesting is SanityCheck.io Limited’s subscription search-testing/reporting product for SEO teams needing page-change evidence without spreadsheets. Time-based and test/control workflows compare Google Search Console and Analytics; current pages also list AI-search tests. SanityCheck began in 2016 and rebranded in 2020. Its About page lists three team members as of 2026-10-18: founder Nick Swan, developer Faith Summon, and CX/operations manager Vicky Webster-Garvey. No current customer total is public. Starter Story’s third-party AI-researched profile is not founder-written and warns of possible misreading or misattribution. It lists “Est. Monthly Revenue ~$18K/mo as of 2022,” triangulated from one public source; currency and method are unstated. Treat it as a low-confidence historical estimate; current revenue is unknown. The product remains active.

Replication breakdown

01

Why it works — and where your opening is

SEO teams need to show whether title, content, redirect or internal-link changes helped. Search Console and spreadsheets are alternatives; manual copying can slow reporting, a workflow hypothesis not quantified here or attributed to a founder. SEOTesting combines change annotations, before/after comparisons, test/control groups and shareable reports, and current pages also list AI-search traffic tests. This may reduce evidence assembly and help explain decisions, but rankings shift with seasonality, Google updates and other edits, so correlation does not prove causation or revenue. Repeat use is a hypothesis tied to recurring page updates and client reporting. Templates, test history and workflow fit may differentiate; public sources do not prove a durable moat or lower costs.
02

The money: revenue, cost, and margin

Monthly revenue$20K/mo

Estimated from technical complexity, people, tools, and delivery scope.

Starter Story’s third-party AI-researched profile lists “Est. Monthly Revenue ~$18K/mo as of 2022,” triangulated from one public source. It is not founder-written, and the page warns automated research may misread or misattribute sources. The dollar currency and method are not stated. This is a low-confidence historical estimate only, not verified actual or current revenue. SEOTesting’s current revenue, profit, customer count and costs are unknown. The main-table US$160,000 startup estimate and US$320,000 monthly value are clone-model amounts; the latter is exactly startup×2, not company income, profit or a forecast.
03

Where the revenue comes from

As of 2026-10-18, the official page lists monthly plans by site, not user: $50 for one site, $125 for five and $375 for 20; Enterprise by request. The dollar currency is not specified. SEO consultants, agencies and in-house teams pay for test/report access. The no-card 14-day trial covers up to 30 sites; afterward users choose a subscription or site data is deleted seven days later. Users may cancel anytime, with service through period-end. Current plan shares, revenue and service income are undisclosed. Tutorials, guides, free tools, case studies and social/video links are public marketing assets; their acquisition contribution is unknown.
04

Tools you need to replicate it

SEOTesting's public materials document integrations with Google Search Console and Google Analytics; its LLM-testing page says it measures sessions from ChatGPT, Claude, Perplexity and other LLMs using GA4. Advertised capabilities include time-based page-change tests, test/control SEO split tests, reports, content insights and AI-search tools. These are product integrations and features, not proof of internal implementation. No reviewed public source identifies the production language, database, cloud host, payment processor, AI model provider or security architecture, so those remain unknown. A replica could start with Google's documented Search Console and GA4 APIs plus managed services, but that is a recommendation to validate, not SEOTesting's observed stack.

Success stories from this field

Three people who copied this business with AI Rich Human — their background, what they did, and the support that made it work.

Story by · Santi Mensah

Santi Mensah — from delivery driver to copying a $20K/mo business: SEO testing automation tool

Everyone in my family works shifts. Nobody has ever run a business. I decided to be the first. I drove deliveries for 5 years, paid per drop, my back and my bank account both aching. Then a friend sent me a link to AI Rich Human. I expected another "get rich online" course and almost closed the tab. Instead I found real businesses that already make money — named companies with real revenue — and, for SEO testing automation tool, a copy-and-execute plan broken down to the numbers. Their breakdown answered the three questions I actually had: how much to put in (about $160K), what to build it on (Amazon, Google Analytics), and where the customers come from (Email marketing, SEO). Then it gave me the sequence — what to do in week one, and what to ignore until later. I expected a course and got a technical partner. Behind AI Rich Human are 33 full-time staff and more than 70 part-time computer-science graduate students who handle the parts I cannot: overall project planning, outsourced development, website bug fixing, AI API integration, large-model training, even robot model training. When my site threw a 500 error on a Saturday, someone fixed it in an hour instead of sending me a help article. I worked through the checklist in order. Amazon, Google Analytics first, then Email marketing, SEO, then the outreach script — and two paying clients inside a month. The headline budget of about $160K is not a day-one number; I spent the minimum that could produce one customer and let the rest come out of earnings. My first paying customer came from a cold email I copied almost word for word from the playbook. I was scared to hit send. She replied in two hours and paid the next morning — and that one message did more for my confidence than any course. I undercharged for two months out of fear. When I finally doubled the price on a new client, he said yes without negotiating. The cheap clients had been the difficult ones all along. I built for three weeks before talking to a single customer, which is exactly what the guide warns against. My first five conversations changed the offer completely. I wish I had done those five calls in week one. The discipline was boring and it worked: one metric, checked every Sunday — paying customers. Growth meant more of the same channel. A flat week meant a different offer, not a different business. There is no office and no boss. Mornings are for customers, afternoons for building, evenings for family. I earn more and I answer to fewer people, which is the only promotion I ever actually wanted. My brother laughed when I told him. My old manager said I was throwing away a stable job. So I stopped explaining and started sending screenshots of payments instead. Nobody argues with a bank notification. Today my copy of it pays me every month. The business I copied runs about $20K/mo — I am not at that scale, and I don't need to be: I was earning around $5,000 a month as a delivery driver in Adelaide, and this already beats that, with room to grow. I am not a genius and I cannot code. What changed was copying a proven plan with a team behind me. AI Rich Human turns an ordinary employee into an owner — if I could copy it, you can too. My mother still doesn't fully understand what I do — but she stopped telling me to find a "real job". The project I copied, in full: http://www.airichhuman.com/stories/starterstory-206-seotesting-com?lang=en
Story by · Lian Ramos

Lian Ramos — from caregiver to copying a $20K/mo business: SEO testing automation tool

I am not the type who starts things. I have a folder full of half-finished plans. This one was different, because the steps were already written down. For 8 years I looked after elderly patients in their homes — lifting, cleaning, paid almost nothing. A colleague forwarded me AI Rich Human during a lunch break. I scrolled past the hype and landed on the part that mattered: actual companies, actual revenue, and a step-by-step breakdown of SEO testing automation tool written for someone with no budget and no team. People at work found out and made jokes about "internet money". I stopped defending it and just showed the payout screen. The jokes stopped when the numbers got boring and regular. The plan was brutally specific: a launch budget of about $160K, the exact tools it runs on (Amazon, Google Analytics), the revenue channels that actually convert (Email marketing, SEO), and the first steps to land a paying customer. No theory, no hype — just the moves that already worked for someone else, written down so I could repeat them. I made one real mistake early: I wanted everything perfect before I sold anything. Two weeks passed — I had a logo, a website, and zero customers. The plan says it plainly: sell first, build second. The moment I sent five rough cold messages, the business started moving. I blocked out evenings and did exactly what the sheet said: Amazon, Google Analytics set up, Email marketing, SEO opened, the first-customer email sent. Two clients signed within three weeks. I never needed the whole $160K up front — I put in just enough to get one person to pay, then recycled that money. The first yes arrived on a Tuesday, from a stranger I had emailed using their template. I rewrote maybe four words. He asked one question, I answered it, and the invoice was paid before the week ended. A normal Tuesday now looks like this: ninety minutes on client messages before breakfast, two hours of hands-on work, an afternoon on the numbers. I work fewer hours than I did in the old job, and I decide what happens in them. That part I still can't get used to. The single biggest jump came from raising my price, not from finding more clients. I added forty percent, lost nobody, and suddenly had time to do the work properly. What actually saved me was the team. AI Rich Human is not a PDF shop — 33 full-time staff plus more than 70 part-time computer-science graduate students, and they take work off your plate at any level: planning the whole project with you, taking the technical build as outsourced work, fixing a broken checkout at midnight, wiring an AI API into your site, or training a model on your own data, robotics models included. When my payment page died on a Friday night, a real engineer answered. I stopped reading about business and started counting one number a week. If paying customers went up, I repeated whatever I had done. If they didn't, I changed the price or the pitch. That was the whole system. My version is small and it is mine. It earns less than the $20K/mo the original does — but more than the $1,200 a month I made as a caregiver in Porto, and it grows while I sleep. I cannot code and I have no rich uncle. I had a plan, a link, and a team I could call. That was enough, and it can be enough for you. That folder is still there. This is the only file in it that ever made money. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-206-seotesting-com?lang=en
Story by · Tariq Alves

Tariq Alves — from security guard to copying a $20K/mo business: SEO testing automation tool

The honest version: I was looking for a way out that did not require a résumé. I stood at the same gate for 11 years as a security guard, twelve-hour rounds, minimum wage. I found AI Rich Human through a search I had almost given up on. What kept me there was not a promise but a spreadsheet: SEO testing automation tool, what it costs to start, which tools it runs on, and how the first customer actually arrives. What I got was not a course but a build sheet — the launch budget (about $160K), the stack (Amazon, Google Analytics), the channels that actually convert (Email marketing, SEO), and the order to do things in. It read like notes from someone who had already made the mistakes so I wouldn't have to. So I followed it, step by step. I set up Amazon, Google Analytics, opened Email marketing, SEO first, and used their first-customer script to land my first two paying clients within a few weeks. The plan lists a full launch budget of about $160K, but nobody spends that on day one — I started with the smallest slice that could produce a paying customer, and reinvested from the revenue. I sent eleven messages before anyone answered. The twelfth person — a small studio owner — replied "how much?" and paid that afternoon. Eleven rejections cost me nothing but an evening. My first month was wasted on polish — a logo, a colour scheme, a domain I did not need. Nobody bought anything. Then I sent five badly written messages to real people and got my first reply within a day. Sell first, decorate later. Nobody warns you about pricing. My first price was so low that I was busy all day and still broke. On the third client I raised it by forty percent and nobody blinked. That same client later sent me two referrals. My mother asked, twice, whether this was a scam. The third time she asked, it was to find out how much I was making. I did not convince anyone with words — the transfers did it. I still get up early, but now the first hour belongs to me, not to a commute. Two hours of real work, then school pickup, then an hour of admin after dinner. Same number of hours, completely different life. The part nobody advertises: there is a bench behind the plan. 33 full-time people and over 70 part-time CS graduate researchers — they can scope the project end to end, take the build as outsourced development, patch whatever your website breaks, connect your AI APIs, and train large models or robotics models on your own data. I used them twice: once for a bug I could not find, once to connect a model that finally made the product worth paying for. I also learned to trust numbers over fear. Every week I tracked one thing: paying customers. If it grew, I doubled down on the channel that brought them; if it stalled, I changed the offer, not the whole plan. A year ago I was a security guard in Busan on about $1,500 a month. Today this copy pays me more than that, and the business I copied is doing $20K/mo — proof the ceiling is far above me. Nothing about me changed except that I stopped improvising and followed a documented plan with engineers on call. It turned out the way out was a set of instructions, not a leap. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-206-seotesting-com?lang=en

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