REPLICATION GUIDE · AI Businesses

Google Sheets tutorial platform

Better Sheets is Andrew Kamphey’s Google Sheets education and tools business, begun in April 2020.

● Already earning  $8K/mo  ·  Copy it for about $15K

Replication snapshot

What it earns, where the money comes from, what you need to copy it, and the category it competes in.

Monthly revenue$8K/mo
Copy budget$15K
Growth channelsAdvertising on social media, Email marketing
Tools to copyGoogle Analytics, Stripe
CategoryAI Businesses

How to copy this business and make money

Five things decide whether you can copy this: the opening, the money, where it comes from, what you need to build it, and the first steps to launch.

QUICK LOOKFree summary — what it sells, and the total budget
Test a reporting-skills membership for nontechnical agency operators. Include six lessons, two templates, one deterministic formula builder and one Apps Script walkthrough. Total copy budget: $15K.

Want to see how that $15K splits line by line, what each line buys, and when to stop? The full breakdown is below.

PROVEN · ALREADY MAKING MONEY

Thousands of people are already making money with this playbook

If you want to make money, read this part. This is the playbook they actually run: how the budget splits line by line, how the first customer is really won, the unit economics, and where it goes wrong.

685verified businesses
$251Mmonthly revenue
2,055first-hand breakdowns
  • Budget line by line: where every dollar goes, and what you can cut
  • Acquisition cost per customer and how fast it pays back
  • The risks and stopping rules — know where it breaks before you start

Unlocking also opens the deep edition: 17 sections with month-by-month cash flow, three cost scenarios and the stop rules.

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Open-source stack you can start from

Each repository was checked against the GitHub API for existence, stars and licence terms. Fork one instead of starting from zero. Where it says AGPL, read the terms before shipping a paid product.

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Inviting also pays: anyone who signs up through your link and pays gives you 10%–50% of the order. How inviting pays →

What this business does

Better Sheets is Andrew Kamphey’s Google Sheets education and tools business, begun in April 2020. Operators, creators and small businesses buy lessons, reusable templates, formula generators and direct help rather than an enterprise spreadsheet replacement. On 17 October 2026, official pages advertised 600+ tutorials, 10+ courses, 50+ tools and 4,000+ members; these are company marketing totals, not verified active subscribers. The catalog includes Apps Script training, add-ons and sheet-to-site publishing. A founder account contextualized to April 2024 reported about $5,000 monthly across revenue streams, principally lifetime memberships then. Current revenue and logged-in reliability remain unverified. The proposed narrow reporting membership does not recreate this entire catalog.

Replication breakdown

01

Why it works — and where your opening is

Nontechnical operators often find isolated formula answers without learning how to assemble a reliable weekly report. Broken references, inconsistent layouts and unexplained script permissions create recurring friction. Better Sheets combines lessons, copyable examples and tools, allowing learners to study a pattern and reuse it. These mechanisms may save effort and reduce mistakes, but measured savings and superior outcomes are unverified. Fresh examples, compatibility updates and direct answers can support continued use; a subscription alone proves no retention. A smaller competitor could test a reporting curriculum with checkable expected outputs and minimal-permission examples as a switching reason. Teaching quality and maintained exercises matter more than copying a large library.
02

The money: revenue, cost, and margin

Monthly revenue$8K/mo
Revenue per employee$100K /yr

Estimated from technical complexity, people, tools, and delivery scope.

The founder’s 2024 account reports $5K monthly, unlike Starter Story’s reused $8.33K header. $100K in 2022 and $200K in 2023 were cumulative totals. Currency, profit and telephone verification remain unconfirmed. Preserve US$15,000 startup and US$30,000 monthly as startup×2 planning, not forecasts. Proposed US$9 member-month costs US$2.50, contributing US$6.50 before acquisition. Fifteen member-months collect US$135. Full acquisition US$1,961 includes discovery, demonstration labor and free delivery; five customers imply CAC US$392.20. Partial cohort loss is US$1,863.50 before other costs/tax. Full budget less receipts requires US$14,865 funding including reserves. Teaching, software, maintenance, support and fees consume cash; revenue is not profit.
03

Where the revenue comes from

Official pricing offers recurring membership at $9/month or promotional $50/year beside $90, and direct lifetime access at $500 with five consulting hours. Its AppSumo link advertises $275 without consulting, but another FAQ inconsistently says $500 on AppSumo. Displayed currencies lack ISO labels. Subscription cancellation is available; August 2026 terms generally deny refunds except applicable law or purchase-specific promises, while pricing mentions an unspecified grace period. AppSumo itself shows conflicting refundable/nonrefundable statements. Confirm checkout terms rather than promise a refund. Individual tools/courses, consulting and disclosed free-page advertising add possible revenue paths; current mix is unpublished. Lifetime receipts are not MRR.
04

Tools you need to replicate it

Current official pages show Google Sheets templates, AI formula generators, Apps Script instruction, add-ons and public sheet-to-site hosting. Sites requires link-viewable sheets, so sensitive business data should not be published there. The current privacy policy identifies Mediavine advertising on free pages, not a complete internal stack. In his 2022 founder account, Kamphey described earlier Gumroad delivery, HTML/CSS/JavaScript with Algolia and Outseta, then a Ruby on Rails rebuild with a part-time developer. These are historical disclosures, not proof of today’s hosting, payment or AI provider. The proposed hosted-course service and deterministic formula builder below are recommendations; no AI vendor is inferred.

Success stories from this field

Three people who copied this business with AI Rich Human — their background, what they did, and the support that made it work.

Story by · Omar Kowalski

Omar Kowalski — from line cook to copying a $8K/mo business: Google Sheets tutorial

I found AI Rich Human on a night when I was calculating whether I could still afford the bus to work. I worked the line in a restaurant kitchen for 4 years — split shifts, burns, tips split three ways. Then a friend sent me a link to AI Rich Human. I expected another "get rich online" course and almost closed the tab. Instead I found real businesses that already make money — named companies with real revenue — and, for Google Sheets tutorial, a copy-and-execute plan broken down to the numbers. My brother laughed when I told him. My old manager said I was throwing away a stable job. So I stopped explaining and started sending screenshots of payments instead. Nobody argues with a bank notification. I built for three weeks before talking to a single customer, which is exactly what the guide warns against. My first five conversations changed the offer completely. I wish I had done those five calls in week one. Their breakdown answered the three questions I actually had: how much to put in (about $15K), what to build it on (Google Analytics, Stripe), and where the customers come from (Advertising on social media, Email marketing). Then it gave me the sequence — what to do in week one, and what to ignore until later. I worked through the checklist in order. Google Analytics, Stripe first, then Advertising on social media, Email marketing, then the outreach script — and two paying clients inside a month. The headline budget of about $15K is not a day-one number; I spent the minimum that could produce one customer and let the rest come out of earnings. I expected a course and got a technical partner. Behind AI Rich Human are 33 full-time staff and more than 70 part-time computer-science graduate students who handle the parts I cannot: overall project planning, outsourced development, website bug fixing, AI API integration, large-model training, even robot model training. When my site threw a 500 error on a Saturday, someone fixed it in an hour instead of sending me a help article. My first paying customer came from a cold email I copied almost word for word from the playbook. I was scared to hit send. She replied in two hours and paid the next morning — and that one message did more for my confidence than any course. I undercharged for two months out of fear. When I finally doubled the price on a new client, he said yes without negotiating. The cheap clients had been the difficult ones all along. There is no office and no boss. Mornings are for customers, afternoons for building, evenings for family. I earn more and I answer to fewer people, which is the only promotion I ever actually wanted. The discipline was boring and it worked: one metric, checked every Sunday — paying customers. Growth meant more of the same channel. A flat week meant a different offer, not a different business. Today my copy of it pays me every month. The business I copied runs about $8K/mo — I am not at that scale, and I don't need to be: I was earning around $4,200 a month as a line cook in Cebu, and this already beats that, with room to grow. I am not a genius and I cannot code. What changed was copying a proven plan with a team behind me. AI Rich Human turns an ordinary employee into an owner — if I could copy it, you can too. Two years later I still take the bus. I just don't count the coins first. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-55-bettersheets-co?lang=en
Story by · Lucía Park

Lucía Park — from administrative assistant to copying a $8K/mo business: Google Sheets tutorial

I am not going to pretend this was easy. It took four months before anyone paid me a cent. For 7 years I was an administrative assistant — booking rooms, filing invoices, and a salary that never moved. A colleague forwarded me AI Rich Human during a lunch break. I scrolled past the hype and landed on the part that mattered: actual companies, actual revenue, and a step-by-step breakdown of Google Sheets tutorial written for someone with no budget and no team. The plan was brutally specific: a launch budget of about $15K, the exact tools it runs on (Google Analytics, Stripe), the revenue channels that actually convert (Advertising on social media, Email marketing), and the first steps to land a paying customer. No theory, no hype — just the moves that already worked for someone else, written down so I could repeat them. I blocked out evenings and did exactly what the sheet said: Google Analytics, Stripe set up, Advertising on social media, Email marketing opened, the first-customer email sent. Two clients signed within three weeks. I never needed the whole $15K up front — I put in just enough to get one person to pay, then recycled that money. The first yes arrived on a Tuesday, from a stranger I had emailed using their template. I rewrote maybe four words. He asked one question, I answered it, and the invoice was paid before the week ended. What actually saved me was the team. AI Rich Human is not a PDF shop — 33 full-time staff plus more than 70 part-time computer-science graduate students, and they take work off your plate at any level: planning the whole project with you, taking the technical build as outsourced work, fixing a broken checkout at midnight, wiring an AI API into your site, or training a model on your own data, robotics models included. When my payment page died on a Friday night, a real engineer answered. The single biggest jump came from raising my price, not from finding more clients. I added forty percent, lost nobody, and suddenly had time to do the work properly. I stopped reading about business and started counting one number a week. If paying customers went up, I repeated whatever I had done. If they didn't, I changed the price or the pitch. That was the whole system. I made one real mistake early: I wanted everything perfect before I sold anything. Two weeks passed — I had a logo, a website, and zero customers. The plan says it plainly: sell first, build second. The moment I sent five rough cold messages, the business started moving. People at work found out and made jokes about "internet money". I stopped defending it and just showed the payout screen. The jokes stopped when the numbers got boring and regular. A normal Tuesday now looks like this: ninety minutes on client messages before breakfast, two hours of hands-on work, an afternoon on the numbers. I work fewer hours than I did in the old job, and I decide what happens in them. That part I still can't get used to. My version is small and it is mine. It earns less than the $8K/mo the original does — but more than the $4,600 a month I made as a administrative assistant in Kraków, and it grows while I sleep. I cannot code and I have no rich uncle. I had a plan, a link, and a team I could call. That was enough, and it can be enough for you. Four months is a long time. It is still shorter than any degree I ever finished. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-55-bettersheets-co?lang=en
Story by · Hiro Moreau

Hiro Moreau — from retail salesperson to copying a $8K/mo business: Google Sheets tutorial

I read the whole plan twice before I believed a word of it. For 10 years I sold phones in a mall kiosk — twelve-hour shifts, commission barely covering rent. I found AI Rich Human through a search I had almost given up on. What kept me there was not a promise but a spreadsheet: Google Sheets tutorial, what it costs to start, which tools it runs on, and how the first customer actually arrives. What I got was not a course but a build sheet — the launch budget (about $15K), the stack (Google Analytics, Stripe), the channels that actually convert (Advertising on social media, Email marketing), and the order to do things in. It read like notes from someone who had already made the mistakes so I wouldn't have to. So I followed it, step by step. I set up Google Analytics, Stripe, opened Advertising on social media, Email marketing first, and used their first-customer script to land my first two paying clients within a few weeks. The plan lists a full launch budget of about $15K, but nobody spends that on day one — I started with the smallest slice that could produce a paying customer, and reinvested from the revenue. I sent eleven messages before anyone answered. The twelfth person — a small studio owner — replied "how much?" and paid that afternoon. Eleven rejections cost me nothing but an evening. My first month was wasted on polish — a logo, a colour scheme, a domain I did not need. Nobody bought anything. Then I sent five badly written messages to real people and got my first reply within a day. Sell first, decorate later. I also learned to trust numbers over fear. Every week I tracked one thing: paying customers. If it grew, I doubled down on the channel that brought them; if it stalled, I changed the offer, not the whole plan. The part nobody advertises: there is a bench behind the plan. 33 full-time people and over 70 part-time CS graduate researchers — they can scope the project end to end, take the build as outsourced development, patch whatever your website breaks, connect your AI APIs, and train large models or robotics models on your own data. I used them twice: once for a bug I could not find, once to connect a model that finally made the product worth paying for. Nobody warns you about pricing. My first price was so low that I was busy all day and still broke. On the third client I raised it by forty percent and nobody blinked. That same client later sent me two referrals. My mother asked, twice, whether this was a scam. The third time she asked, it was to find out how much I was making. I did not convince anyone with words — the transfers did it. I still get up early, but now the first hour belongs to me, not to a commute. Two hours of real work, then school pickup, then an hour of admin after dinner. Same number of hours, completely different life. A year ago I was a retail salesperson in Belfast on about $5,000 a month. Today this copy pays me more than that, and the business I copied is doing $8K/mo — proof the ceiling is far above me. Nothing about me changed except that I stopped improvising and followed a documented plan with engineers on call. By the third read I had already started. That is usually how belief arrives. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-55-bettersheets-co?lang=en

See all success stories → I copied this business — let me tell my story

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