REPLICATION GUIDE · AI Businesses

Results-driven digital agency

Kontra is a Croatian agency combining creative communication, performance marketing and website development for businesses with disconnected messaging, advertising and websites.

● Already earning  $100K/mo  ·  Copy it for about $100K

Replication snapshot

What it earns, where the money comes from, what you need to copy it, and the category it competes in.

Monthly revenue$100K/mo
Copy budget$100K
Growth channelsWord of mouth, Advertising on social media
Tools to copyWooCommerce, MailChimp
CategoryAI Businesses

How to copy this business and make money

Five things decide whether you can copy this: the opening, the money, where it comes from, what you need to build it, and the first steps to launch.

QUICK LOOKFree summary — what it sells, and the total budget
Run a nine-month California pilot for two B2B office-supply businesses. Documented coordination and handover are buyer-choice hypotheses, not proven superiority. Total copy budget: $100K.

Want to see how that $100K splits line by line, what each line buys, and when to stop? The full breakdown is below.

PROVEN · ALREADY MAKING MONEY

Thousands of people are already making money with this playbook

If you want to make money, read this part. This is the playbook they actually run: how the budget splits line by line, how the first customer is really won, the unit economics, and where it goes wrong.

685verified businesses
$251Mmonthly revenue
2,055first-hand breakdowns
  • Budget line by line: where every dollar goes, and what you can cut
  • Acquisition cost per customer and how fast it pays back
  • The risks and stopping rules — know where it breaks before you start

Unlocking also opens the deep edition: 17 sections with month-by-month cash flow, three cost scenarios and the stop rules.

Sign in to unlock free Create free account Members unlock 3 projects per day, free

Open-source stack you can start from

Each repository was checked against the GitHub API for existence, stars and licence terms. Fork one instead of starting from zero. Where it says AGPL, read the terms before shipping a paid product.

Sign in and share your own link — every 10 clicks give you 1 extra free unlock today.

Sign in to unlock free
Inviting also pays: anyone who signs up through your link and pays gives you 10%–50% of the order. How inviting pays →

What this business does

Kontra is a Croatian agency combining creative communication, performance marketing and website development for businesses with disconnected messaging, advertising and websites. Friends Ilija Brajkovic and Petar Bogdan started together in 2011 after handling social media clients; the current site confirms that year and their leadership roles. Its February 2021 Starter Story headline states $40,000 monthly, whereas the currently displayed profile lists $100,000 monthly; reporting periods are not reconciled and currencies are unspecified. Current pages offer content, SEO, advertising, websites, shops and applications across US, European and UK markets. The three service divisions demonstrate an active offer, not independently verified customer results. Current revenue, profit and comparable client totals remain unverified.

Replication breakdown

01

Why it works — and where your opening is

A marketing campaign can attract attention yet disappoint when its message and destination website disagree. Kontra connects creative work, performance analysis and development, potentially reducing repeated briefing and handoffs between separate suppliers. That coordination is a plausible value mechanism, not a measured saving for every buyer. Its interview describes educational blogs, ebooks and lectures bringing prospects back over time; the 2022 follow-up adds networking and podcast activity. Continuing content updates, campaign tests and website improvements can support repeat engagements. Accumulated delivery knowledge and client relationships may be harder to reproduce than software access alone. A small competing agency must test whether buyers value a narrowly scoped, documented handover rather than claim superior outcomes.
02

The money: revenue, cost, and margin

Monthly revenue$100K/mo

Estimated from technical complexity, people, tools, and delivery scope.

The 2021 headline's $40,000 monthly and present profile's $100,000 monthly are separate disclosures with unspecified currencies and incomparable periods. Reported growth of at least 50% for four years before 2020 is not a profit margin. Current profit and telephone verification are unavailable. The independent startup budget is USD 100,000; USD 200,000 monthly is only startup × 2 arithmetic, not sales, forecast or profit. Two hypothetical USD 5,000 packages yield USD 10,000 excluding tax. Allocating the entire budget gives USD 50,000 per package, including labour, tools, media, acquisition and reserves: neither marginal cost nor realized loss. Unused reserves remain cash; this experiment does not establish sustainable pricing.
03

Where the revenue comes from

Kontra sells creative and content work, advertising and optimization, and website development, with consulting and education also described historically. Current service pages invite prospective clients to discuss requirements; an applicable fixed price list, payment schedule and realized service mix were not established. The proposed independent pilot instead tests USD 5,000 for each complete website and search-campaign package, including USD 1,000 of media, with two milestone payments per client. Contracts specify deliverables, approvals, revision limits, ownership of client deliverables, cancellation and applicable refunds. Media spending is a delivery cost, not extra agency income. Subsequent maintenance or campaigns require new funding and agreements; rankings, leads and sales are never guaranteed.
04

Tools you need to replicate it

The 2021 interview names Productive, Google Analytics, Google Ads, Facebook advertising tools, Trello, Bitbucket, git, Microsoft Teams and ActiveCampaign. A March 2026 CEO article explicitly identifies Excel, Productive and Pipedrive for business metrics; current service pages confirm analytics and advertising capabilities without exposing every internal setting. These are disclosed tools, not independent security certification. The proposed pilot uses WordPress for pages and editing, Google Ads for authorized campaigns, seven named Google Workspace Business Standard accounts for controlled documents, and Stripe's hosted checkout. These recommendations are separate from Kontra's actual stack. Existing account, hosting and payment services are reused; original layouts, copy, configuration and tests are paid human work without generative AI.

Success stories from this field

Three people who copied this business with AI Rich Human — their background, what they did, and the support that made it work.

Story by · Dalia Blanc

Dalia Blanc — from warehouse worker to copying a $100K/mo business: Results-driven digital

The honest version: I was looking for a way out that did not require a résumé. I spent 14 years on night shifts in a warehouse, scanning parcels. No degree, no savings. Then a friend sent me a link to AI Rich Human. I expected another "get rich online" course and almost closed the tab. Instead I found real businesses that already make money — named companies with real revenue — and, for Results-driven digital, a copy-and-execute plan broken down to the numbers. Their breakdown answered the three questions I actually had: how much to put in (about $100K), what to build it on (WooCommerce, MailChimp), and where the customers come from (Word of mouth, Advertising on social media). Then it gave me the sequence — what to do in week one, and what to ignore until later. I worked through the checklist in order. WooCommerce, MailChimp first, then Word of mouth, Advertising on social media, then the outreach script — and two paying clients inside a month. The headline budget of about $100K is not a day-one number; I spent the minimum that could produce one customer and let the rest come out of earnings. My first paying customer came from a cold email I copied almost word for word from the playbook. I was scared to hit send. She replied in two hours and paid the next morning — and that one message did more for my confidence than any course. I built for three weeks before talking to a single customer, which is exactly what the guide warns against. My first five conversations changed the offer completely. I wish I had done those five calls in week one. I undercharged for two months out of fear. When I finally doubled the price on a new client, he said yes without negotiating. The cheap clients had been the difficult ones all along. My brother laughed when I told him. My old manager said I was throwing away a stable job. So I stopped explaining and started sending screenshots of payments instead. Nobody argues with a bank notification. There is no office and no boss. Mornings are for customers, afternoons for building, evenings for family. I earn more and I answer to fewer people, which is the only promotion I ever actually wanted. I expected a course and got a technical partner. Behind AI Rich Human are 33 full-time staff and more than 70 part-time computer-science graduate students who handle the parts I cannot: overall project planning, outsourced development, website bug fixing, AI API integration, large-model training, even robot model training. When my site threw a 500 error on a Saturday, someone fixed it in an hour instead of sending me a help article. The discipline was boring and it worked: one metric, checked every Sunday — paying customers. Growth meant more of the same channel. A flat week meant a different offer, not a different business. Today my copy of it pays me every month. The business I copied runs about $100K/mo — I am not at that scale, and I don't need to be: I was earning around $5,000 a month as a warehouse worker in Busan, and this already beats that, with room to grow. I am not a genius and I cannot code. What changed was copying a proven plan with a team behind me. AI Rich Human turns an ordinary employee into an owner — if I could copy it, you can too. It turned out the way out was a set of instructions, not a leap. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-920-kontra-agency?lang=en
Story by · Emeka Ibrahim

Emeka Ibrahim — from delivery driver to copying a $100K/mo business: Results-driven digital

I had already failed twice — a dropship store and a print-on-demand shop, both dead. I drove deliveries for 17 years, paid per drop, my back and my bank account both aching. A colleague forwarded me AI Rich Human during a lunch break. I scrolled past the hype and landed on the part that mattered: actual companies, actual revenue, and a step-by-step breakdown of Results-driven digital written for someone with no budget and no team. People at work found out and made jokes about "internet money". I stopped defending it and just showed the payout screen. The jokes stopped when the numbers got boring and regular. The plan was brutally specific: a launch budget of about $100K, the exact tools it runs on (WooCommerce, MailChimp), the revenue channels that actually convert (Word of mouth, Advertising on social media), and the first steps to land a paying customer. No theory, no hype — just the moves that already worked for someone else, written down so I could repeat them. I blocked out evenings and did exactly what the sheet said: WooCommerce, MailChimp set up, Word of mouth, Advertising on social media opened, the first-customer email sent. Two clients signed within three weeks. I never needed the whole $100K up front — I put in just enough to get one person to pay, then recycled that money. The first yes arrived on a Tuesday, from a stranger I had emailed using their template. I rewrote maybe four words. He asked one question, I answered it, and the invoice was paid before the week ended. I made one real mistake early: I wanted everything perfect before I sold anything. Two weeks passed — I had a logo, a website, and zero customers. The plan says it plainly: sell first, build second. The moment I sent five rough cold messages, the business started moving. What actually saved me was the team. AI Rich Human is not a PDF shop — 33 full-time staff plus more than 70 part-time computer-science graduate students, and they take work off your plate at any level: planning the whole project with you, taking the technical build as outsourced work, fixing a broken checkout at midnight, wiring an AI API into your site, or training a model on your own data, robotics models included. When my payment page died on a Friday night, a real engineer answered. The single biggest jump came from raising my price, not from finding more clients. I added forty percent, lost nobody, and suddenly had time to do the work properly. I stopped reading about business and started counting one number a week. If paying customers went up, I repeated whatever I had done. If they didn't, I changed the price or the pitch. That was the whole system. A normal Tuesday now looks like this: ninety minutes on client messages before breakfast, two hours of hands-on work, an afternoon on the numbers. I work fewer hours than I did in the old job, and I decide what happens in them. That part I still can't get used to. My version is small and it is mine. It earns less than the $100K/mo the original does — but more than the $1,200 a month I made as a delivery driver in Tunis, and it grows while I sleep. I cannot code and I have no rich uncle. I had a plan, a link, and a team I could call. That was enough, and it can be enough for you. Third attempt, but this time with an actual map. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-920-kontra-agency?lang=en
Story by · Vera Lim

Vera Lim — from caregiver to copying a $100K/mo business: Results-driven digital

Everyone in my family works shifts. Nobody has ever run a business. I decided to be the first. For 5 years I looked after elderly patients in their homes — lifting, cleaning, paid almost nothing. I found AI Rich Human through a search I had almost given up on. What kept me there was not a promise but a spreadsheet: Results-driven digital, what it costs to start, which tools it runs on, and how the first customer actually arrives. What I got was not a course but a build sheet — the launch budget (about $100K), the stack (WooCommerce, MailChimp), the channels that actually convert (Word of mouth, Advertising on social media), and the order to do things in. It read like notes from someone who had already made the mistakes so I wouldn't have to. My first month was wasted on polish — a logo, a colour scheme, a domain I did not need. Nobody bought anything. Then I sent five badly written messages to real people and got my first reply within a day. Sell first, decorate later. So I followed it, step by step. I set up WooCommerce, MailChimp, opened Word of mouth, Advertising on social media first, and used their first-customer script to land my first two paying clients within a few weeks. The plan lists a full launch budget of about $100K, but nobody spends that on day one — I started with the smallest slice that could produce a paying customer, and reinvested from the revenue. The part nobody advertises: there is a bench behind the plan. 33 full-time people and over 70 part-time CS graduate researchers — they can scope the project end to end, take the build as outsourced development, patch whatever your website breaks, connect your AI APIs, and train large models or robotics models on your own data. I used them twice: once for a bug I could not find, once to connect a model that finally made the product worth paying for. I sent eleven messages before anyone answered. The twelfth person — a small studio owner — replied "how much?" and paid that afternoon. Eleven rejections cost me nothing but an evening. Nobody warns you about pricing. My first price was so low that I was busy all day and still broke. On the third client I raised it by forty percent and nobody blinked. That same client later sent me two referrals. My mother asked, twice, whether this was a scam. The third time she asked, it was to find out how much I was making. I did not convince anyone with words — the transfers did it. I still get up early, but now the first hour belongs to me, not to a commute. Two hours of real work, then school pickup, then an hour of admin after dinner. Same number of hours, completely different life. I also learned to trust numbers over fear. Every week I tracked one thing: paying customers. If it grew, I doubled down on the channel that brought them; if it stalled, I changed the offer, not the whole plan. A year ago I was a caregiver in Medellín on about $1,500 a month. Today this copy pays me more than that, and the business I copied is doing $100K/mo — proof the ceiling is far above me. Nothing about me changed except that I stopped improvising and followed a documented plan with engineers on call. My mother still doesn't fully understand what I do — but she stopped telling me to find a "real job". The project I copied, in full: http://www.airichhuman.com/stories/starterstory-920-kontra-agency?lang=en

See all success stories → I copied this business — let me tell my story

Copy it — or copy something bigger.

Everything above is the playbook: budget, tools, channels, and the first customer. If these numbers do not fit your budget, pick another proven business below.

Browse proven businesses →