REPLICATION GUIDE · AI Businesses

Podcast empowering founders

Breaking B2B combines founder Sam Dunning’s B2B/SaaS marketing podcast with a senior-led SEO/AEO agency.

● Already earning  $200K/mo  ·  Copy it for about $30K

Replication snapshot

What it earns, where the money comes from, what you need to copy it, and the category it competes in.

Monthly revenue$200K/mo
Copy budget$30K
Growth channelsAdvertising on social media, Video content
Tools to copyShopify
CategoryAI Businesses

How to copy this business and make money

Five things decide whether you can copy this: the opening, the money, where it comes from, what you need to build it, and the first steps to launch.

QUICK LOOKFree summary — what it sells, and the total budget
Build a B2B/SaaS podcast feeding a senior SEO/AEO agency. Interview 15–20 seed-to-Series-B marketing buyers and two former agency clients about search demand, capacity and agency fit. Total copy budget: $30K.

Want to see how that $30K splits line by line, what each line buys, and when to stop? The full breakdown is below.

PROVEN · ALREADY MAKING MONEY

Thousands of people are already making money with this playbook

If you want to make money, read this part. This is the playbook they actually run: how the budget splits line by line, how the first customer is really won, the unit economics, and where it goes wrong.

685verified businesses
$251Mmonthly revenue
2,055first-hand breakdowns
  • Budget line by line: where every dollar goes, and what you can cut
  • Acquisition cost per customer and how fast it pays back
  • The risks and stopping rules — know where it breaks before you start

Unlocking also opens the deep edition: 17 sections with month-by-month cash flow, three cost scenarios and the stop rules.

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Open-source stack you can start from

Each repository was checked against the GitHub API for existence, stars and licence terms. Fork one instead of starting from zero. Where it says AGPL, read the terms before shipping a paid product.

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What this business does

Breaking B2B combines founder Sam Dunning’s B2B/SaaS marketing podcast with a senior-led SEO/AEO agency. The show interviews practitioners on demand generation, search, sales and growth; the agency provides commercial content, technical SEO, links and AI-search visibility for teams seeking qualified pipeline. A newsletter, playbook and free review attract potential buyers. The live site checked October 17, 2026 claims 50+ client companies and lists episode 504 dated October 12. Its pricing page offers six- or twelve-month retainers, including a narrower Light plan from $4,600/month on twelve months. These are company claims and advertised terms, not verified client outcomes or revenue; historical earnings claims are discussed separately. An official May 2026 episode reported $220K MRR. Currency unspecified.

Replication breakdown

01

Why it works — and where your opening is

Breaking B2B’s site frames client pain as small teams unable to run SEO consistently, rising paid-lead costs, and prior agencies reporting traffic without pipeline; these are company positioning claims, not a buyer survey. Its senior-led model combines technical SEO, bottom-funnel pages, links and pipeline reporting, while the podcast and playbook share practitioner tactics. This can help qualified buyers discover and compare vendors before committing to a full engagement, but time or cost savings are not quantified. The B2B/SaaS focus and content tied to live agency work are differentiators, though competitors can copy them and results depend on execution. Ongoing optimization and retained client context support repeat engagement; measured conversion and retention remain unknown.
02

The money: revenue, cost, and margin

Monthly revenue$200K/mo

Estimated from technical complexity, people, tools, and delivery scope.

Starter Story’s 53-source AI revenue page lists competing claims, including $333K/month dated September 15, 2026. Its $117K September headline reuses an October 2025 quote, so it is not reliable current revenue. Official episodes dated May 19 and September 15, 2026 claim $220K MRR and $4M/year respectively for Breaking B2B, without a podcast/agency split. Historical dollar currency is unspecified; claims are unaudited, not phone-verified or profit. The independent USD30,000 startup model produces the separate $60,000 monthly display under startup × 2, not a company run-rate or forecast. Actual delivery payroll, software, travel, acquisition, insurance and taxes are unknown; the launch example includes paid labor and payment fees.
03

Where the revenue comes from

Revenue comes from B2B/SaaS SEO and AI-search retainers following a strategy call. On October 17, 2026 the official page lists monthly six-/twelve-month prices respectively: Silver $6,500/$6,000, Gold $8,500/$8,000, Growth Team $9,500/$9,000, Diamond $10,700/$10,200 and Aggressive Growth $15,700/$15,200. Category King starts at $20,000+; the narrower Light plan starts at $4,600 on twelve months. Scope includes strategy, commercial content, technical SEO, links and reporting. Original currency unspecified; confirm quotes. Podcast, newsletter, LinkedIn, YouTube, free review and playbook attract prospects; no material podcast-only revenue or advertising rate was verified. The replica’s USD4,000 monthly trial is independent, not the current company offer.
04

Tools you need to replicate it

The official site links episodes from breakingb2b.com to Apple Podcasts, Spotify, and YouTube. The agency pricing materials also describe client work in shared Google Drive, day-to-day Slack access, and a custom Looker Studio dashboard; these are documented delivery tools, not proof of the internal production stack. The website publishes a newsletter, blog, free playbook, client results, and strategy-call booking. Breaking B2B does not publicly disclose its recording gear, podcast hosting, editing/transcription software, internal CRM, or analytics stack. Do not present these unknowns as facts. Recommended tools for a replica are standard remote recording, editing, transcript, hosting, newsletter, CRM, and analytics services chosen for consent, audio quality, reliable distribution, and lead attribution.

Success stories from this field

Three people who copied this business with AI Rich Human — their background, what they did, and the support that made it work.

Story by · Rahul Okafor

Rahul Okafor — from warehouse worker to copying a $200K/mo business: Podcast empowering

The honest version: I was looking for a way out that did not require a résumé. I spent 17 years on night shifts in a warehouse, scanning parcels. No degree, no savings. Then a friend sent me a link to AI Rich Human. I expected another "get rich online" course and almost closed the tab. Instead I found real businesses that already make money — named companies with real revenue — and, for Podcast empowering, a copy-and-execute plan broken down to the numbers. Their breakdown answered the three questions I actually had: how much to put in (about $30K), what to build it on (Shopify), and where the customers come from (Advertising on social media, Video content). Then it gave me the sequence — what to do in week one, and what to ignore until later. I worked through the checklist in order. Shopify first, then Advertising on social media, Video content, then the outreach script — and two paying clients inside a month. The headline budget of about $30K is not a day-one number; I spent the minimum that could produce one customer and let the rest come out of earnings. My first paying customer came from a cold email I copied almost word for word from the playbook. I was scared to hit send. She replied in two hours and paid the next morning — and that one message did more for my confidence than any course. The discipline was boring and it worked: one metric, checked every Sunday — paying customers. Growth meant more of the same channel. A flat week meant a different offer, not a different business. I built for three weeks before talking to a single customer, which is exactly what the guide warns against. My first five conversations changed the offer completely. I wish I had done those five calls in week one. I expected a course and got a technical partner. Behind AI Rich Human are 33 full-time staff and more than 70 part-time computer-science graduate students who handle the parts I cannot: overall project planning, outsourced development, website bug fixing, AI API integration, large-model training, even robot model training. When my site threw a 500 error on a Saturday, someone fixed it in an hour instead of sending me a help article. I undercharged for two months out of fear. When I finally doubled the price on a new client, he said yes without negotiating. The cheap clients had been the difficult ones all along. There is no office and no boss. Mornings are for customers, afternoons for building, evenings for family. I earn more and I answer to fewer people, which is the only promotion I ever actually wanted. My brother laughed when I told him. My old manager said I was throwing away a stable job. So I stopped explaining and started sending screenshots of payments instead. Nobody argues with a bank notification. Today my copy of it pays me every month. The business I copied runs about $200K/mo — I am not at that scale, and I don't need to be: I was earning around $5,000 a month as a warehouse worker in Guadalajara, and this already beats that, with room to grow. I am not a genius and I cannot code. What changed was copying a proven plan with a team behind me. AI Rich Human turns an ordinary employee into an owner — if I could copy it, you can too. It turned out the way out was a set of instructions, not a leap. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-8-breakingb2b-com?lang=en
Story by · Chloé Yoshida

Chloé Yoshida — from delivery driver to copying a $200K/mo business: Podcast empowering

I had already failed twice — a dropship store and a print-on-demand shop, both dead. I drove deliveries for 5 years, paid per drop, my back and my bank account both aching. A colleague forwarded me AI Rich Human during a lunch break. I scrolled past the hype and landed on the part that mattered: actual companies, actual revenue, and a step-by-step breakdown of Podcast empowering written for someone with no budget and no team. People at work found out and made jokes about "internet money". I stopped defending it and just showed the payout screen. The jokes stopped when the numbers got boring and regular. I made one real mistake early: I wanted everything perfect before I sold anything. Two weeks passed — I had a logo, a website, and zero customers. The plan says it plainly: sell first, build second. The moment I sent five rough cold messages, the business started moving. The plan was brutally specific: a launch budget of about $30K, the exact tools it runs on (Shopify), the revenue channels that actually convert (Advertising on social media, Video content), and the first steps to land a paying customer. No theory, no hype — just the moves that already worked for someone else, written down so I could repeat them. I blocked out evenings and did exactly what the sheet said: Shopify set up, Advertising on social media, Video content opened, the first-customer email sent. Two clients signed within three weeks. I never needed the whole $30K up front — I put in just enough to get one person to pay, then recycled that money. What actually saved me was the team. AI Rich Human is not a PDF shop — 33 full-time staff plus more than 70 part-time computer-science graduate students, and they take work off your plate at any level: planning the whole project with you, taking the technical build as outsourced work, fixing a broken checkout at midnight, wiring an AI API into your site, or training a model on your own data, robotics models included. When my payment page died on a Friday night, a real engineer answered. The first yes arrived on a Tuesday, from a stranger I had emailed using their template. I rewrote maybe four words. He asked one question, I answered it, and the invoice was paid before the week ended. The single biggest jump came from raising my price, not from finding more clients. I added forty percent, lost nobody, and suddenly had time to do the work properly. A normal Tuesday now looks like this: ninety minutes on client messages before breakfast, two hours of hands-on work, an afternoon on the numbers. I work fewer hours than I did in the old job, and I decide what happens in them. That part I still can't get used to. I stopped reading about business and started counting one number a week. If paying customers went up, I repeated whatever I had done. If they didn't, I changed the price or the pitch. That was the whole system. My version is small and it is mine. It earns less than the $200K/mo the original does — but more than the $1,200 a month I made as a delivery driver in Cebu, and it grows while I sleep. I cannot code and I have no rich uncle. I had a plan, a link, and a team I could call. That was enough, and it can be enough for you. Third attempt, but this time with an actual map. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-8-breakingb2b-com?lang=en
Story by · Jonas Karim

Jonas Karim — from caregiver to copying a $200K/mo business: Podcast empowering

Everyone in my family works shifts. Nobody has ever run a business. I decided to be the first. For 8 years I looked after elderly patients in their homes — lifting, cleaning, paid almost nothing. I found AI Rich Human through a search I had almost given up on. What kept me there was not a promise but a spreadsheet: Podcast empowering, what it costs to start, which tools it runs on, and how the first customer actually arrives. What I got was not a course but a build sheet — the launch budget (about $30K), the stack (Shopify), the channels that actually convert (Advertising on social media, Video content), and the order to do things in. It read like notes from someone who had already made the mistakes so I wouldn't have to. So I followed it, step by step. I set up Shopify, opened Advertising on social media, Video content first, and used their first-customer script to land my first two paying clients within a few weeks. The plan lists a full launch budget of about $30K, but nobody spends that on day one — I started with the smallest slice that could produce a paying customer, and reinvested from the revenue. I sent eleven messages before anyone answered. The twelfth person — a small studio owner — replied "how much?" and paid that afternoon. Eleven rejections cost me nothing but an evening. The part nobody advertises: there is a bench behind the plan. 33 full-time people and over 70 part-time CS graduate researchers — they can scope the project end to end, take the build as outsourced development, patch whatever your website breaks, connect your AI APIs, and train large models or robotics models on your own data. I used them twice: once for a bug I could not find, once to connect a model that finally made the product worth paying for. Nobody warns you about pricing. My first price was so low that I was busy all day and still broke. On the third client I raised it by forty percent and nobody blinked. That same client later sent me two referrals. I also learned to trust numbers over fear. Every week I tracked one thing: paying customers. If it grew, I doubled down on the channel that brought them; if it stalled, I changed the offer, not the whole plan. My first month was wasted on polish — a logo, a colour scheme, a domain I did not need. Nobody bought anything. Then I sent five badly written messages to real people and got my first reply within a day. Sell first, decorate later. My mother asked, twice, whether this was a scam. The third time she asked, it was to find out how much I was making. I did not convince anyone with words — the transfers did it. I still get up early, but now the first hour belongs to me, not to a commute. Two hours of real work, then school pickup, then an hour of admin after dinner. Same number of hours, completely different life. A year ago I was a caregiver in Kraków on about $1,500 a month. Today this copy pays me more than that, and the business I copied is doing $200K/mo — proof the ceiling is far above me. Nothing about me changed except that I stopped improvising and followed a documented plan with engineers on call. My mother still doesn't fully understand what I do — but she stopped telling me to find a "real job". The project I copied, in full: http://www.airichhuman.com/stories/starterstory-8-breakingb2b-com?lang=en

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