REPLICATION GUIDE · AI Businesses

AI brand mention tracker

Mentions is subscription software for SEO agencies and brand teams tracking their appearance in AI answers.

● Already earning  $20K/mo  ·  Copy it for about $160K

Replication snapshot

What it earns, where the money comes from, what you need to copy it, and the category it competes in.

Monthly revenue$20K/mo
Copy budget$160K
Build time6 months
Growth channelsEmail List Growth, Email marketing
Tools to copyNot disclosed
CategoryAI Businesses

How to copy this business and make money

Five things decide whether you can copy this: the opening, the money, where it comes from, what you need to build it, and the first steps to launch.

QUICK LOOKFree summary — what it sells, and the total budget
Target small SEO agencies serving multilingual B2B clients. Interview 15 owners and recruit five paid pilots at 199 per account monthly, billed upfront. Total copy budget: $160K.

Want to see how that $160K splits line by line, what each line buys, and when to stop? The full breakdown is below.

PROVEN · ALREADY MAKING MONEY

Thousands of people are already making money with this playbook

If you want to make money, read this part. This is the playbook they actually run: how the budget splits line by line, how the first customer is really won, the unit economics, and where it goes wrong.

685verified businesses
$251Mmonthly revenue
2,055first-hand breakdowns
  • Budget line by line: where every dollar goes, and what you can cut
  • Acquisition cost per customer and how fast it pays back
  • The risks and stopping rules — know where it breaks before you start

Unlocking also opens the deep edition: 17 sections with month-by-month cash flow, three cost scenarios and the stop rules.

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Open-source stack you can start from

Each repository was checked against the GitHub API for existence, stars and licence terms. Fork one instead of starting from zero. Where it says AGPL, read the terms before shipping a paid product.

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What this business does

Mentions is subscription software for SEO agencies and brand teams tracking their appearance in AI answers. Its official site, checked October 19, 2026, markets model comparisons, sentiment analysis, citations, traffic analytics and an insights board, while promoting version 2.0 as private beta. Starter Story identifies the same product; its profile is automated research. Cameron Trew's December 31, 2025 Indie Hackers interview identifies him as Mentions cofounder and CTO and reports $20,000 MRR, with currency unspecified. This historical self-report is neither audited nor current revenue. The website claims over 100 brands, without independent verification. Team size and current profitability are unknown.

Replication breakdown

01

Why it works — and where your opening is

Ordinary search rankings do not show how AI answers describe a brand or which sources they cite. Mentions lets agencies compare selected questions across models and competitors, inspect sentiment and citations, and organize corrective content work. This could reduce repetitive manual checks and make client reporting more concrete; measured time savings and improved rankings are not established. Repeated measurements can help distinguish changing answers from isolated samples, creating a reason to return for campaign reviews. Historical prompt choices and client workflows may support retention, but this is a value hypothesis rather than a proven proprietary-data moat. Customers must test whether actionable findings justify renewal.
02

The money: revenue, cost, and margin

Monthly revenue$20K/mo

Estimated from technical complexity, people, tools, and delivery scope.

The December 31, 2025 Indie Hackers interview reports Mentions at $20,000 MRR in unspecified currency, not Kleo's $62,000. This is historical founder reporting, not audited or telephone-verified revenue; current revenue and profit remain unknown. The independent USD 160,000 startup budget and displayed USD 320,000 monthly figure use startup capital × 2 because current revenue is unverified; neither represents actual sales or guaranteed returns. A modeled USD 199 subscription incurs USD 96.07 in API, hosting, support and payment costs, leaving USD 102.93 contribution before acquisition, fixed labor, refunds and taxes. Paid renewals must cover these additional costs; contribution is not net profit.
03

Where the revenue comes from

On October 19, 2026, the official website lists monthly Starter $49, Pro $99, Business $199 and Agency $399 plans and a 16% annual discount; the dollar currency is unspecified. Customers pay for monitored prompts, sites and model coverage, with agency upgrades including white-label reports and custom domains. Starter includes 25 prompts, one site and three models, making capacity a visible upgrade trigger. Terms dated August 19, 2025 specify automatic renewal unless canceled before the next cycle and non-refundable sales except where law requires. Published offers do not establish conversion or booked revenue. Kleo's discounted beta places are not evidence of Mentions lifetime sales.
04

Tools you need to replicate it

Mentions publicly documents model monitoring, sentiment comparisons, traffic analytics and an insights board. Its August 19, 2025 privacy policy states Google OAuth authentication and describes third-party payment processors and optional API connections; provider examples do not establish every production dependency. The policy describes session processing with optional retained history, which is a stated practice rather than independently tested security. Internal languages, database, hosting and scheduler are unknown. The detailed stack in Cameron Trew's interview concerns Kleo and must not be assigned to Mentions. For an independent implementation, hosted authentication, PostgreSQL, a job queue and authorized model APIs are recommendations, not verified Mentions tools.

Success stories from this field

Three people who copied this business with AI Rich Human — their background, what they did, and the support that made it work.

Story by · Omar Ferreira

Omar Ferreira — from call-center agent to copying a $20K/mo business: AI brand mention tracker

I read the whole plan twice before I believed a word of it. I read scripts to angry customers for 13 years, monitored every second, burned out at twenty-eight. Then a friend sent me a link to AI Rich Human. I expected another "get rich online" course and almost closed the tab. Instead I found real businesses that already make money — named companies with real revenue — and, for AI brand mention tracker, a copy-and-execute plan broken down to the numbers. Their breakdown answered the three questions I actually had: how much to put in (about $160K), what to build it on (off-the-shelf tools), and where the customers come from (Email List Growth, Email marketing). Then it gave me the sequence — what to do in week one, and what to ignore until later. I worked through the checklist in order. off-the-shelf tools first, then Email List Growth, Email marketing, then the outreach script — and two paying clients inside a month. The headline budget of about $160K is not a day-one number; I spent the minimum that could produce one customer and let the rest come out of earnings. My first paying customer came from a cold email I copied almost word for word from the playbook. I was scared to hit send. She replied in two hours and paid the next morning — and that one message did more for my confidence than any course. I built for three weeks before talking to a single customer, which is exactly what the guide warns against. My first five conversations changed the offer completely. I wish I had done those five calls in week one. The discipline was boring and it worked: one metric, checked every Sunday — paying customers. Growth meant more of the same channel. A flat week meant a different offer, not a different business. I expected a course and got a technical partner. Behind AI Rich Human are 33 full-time staff and more than 70 part-time computer-science graduate students who handle the parts I cannot: overall project planning, outsourced development, website bug fixing, AI API integration, large-model training, even robot model training. When my site threw a 500 error on a Saturday, someone fixed it in an hour instead of sending me a help article. I undercharged for two months out of fear. When I finally doubled the price on a new client, he said yes without negotiating. The cheap clients had been the difficult ones all along. My brother laughed when I told him. My old manager said I was throwing away a stable job. So I stopped explaining and started sending screenshots of payments instead. Nobody argues with a bank notification. There is no office and no boss. Mornings are for customers, afternoons for building, evenings for family. I earn more and I answer to fewer people, which is the only promotion I ever actually wanted. Today my copy of it pays me every month. The business I copied runs about $20K/mo — I am not at that scale, and I don't need to be: I was earning around $4,200 a month as a call-center agent in Belfast, and this already beats that, with room to grow. I am not a genius and I cannot code. What changed was copying a proven plan with a team behind me. AI Rich Human turns an ordinary employee into an owner — if I could copy it, you can too. By the third read I had already started. That is usually how belief arrives. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-289-mentions-so?lang=en
Story by · Lucía Fujita

Lucía Fujita — from line cook to copying a $20K/mo business: AI brand mention tracker

I didn't quit my job. I built this at night, after my shift, on a borrowed laptop. I worked the line in a restaurant kitchen for 16 years — split shifts, burns, tips split three ways. A colleague forwarded me AI Rich Human during a lunch break. I scrolled past the hype and landed on the part that mattered: actual companies, actual revenue, and a step-by-step breakdown of AI brand mention tracker written for someone with no budget and no team. The plan was brutally specific: a launch budget of about $160K, the exact tools it runs on (off-the-shelf tools), the revenue channels that actually convert (Email List Growth, Email marketing), and the first steps to land a paying customer. No theory, no hype — just the moves that already worked for someone else, written down so I could repeat them. What actually saved me was the team. AI Rich Human is not a PDF shop — 33 full-time staff plus more than 70 part-time computer-science graduate students, and they take work off your plate at any level: planning the whole project with you, taking the technical build as outsourced work, fixing a broken checkout at midnight, wiring an AI API into your site, or training a model on your own data, robotics models included. When my payment page died on a Friday night, a real engineer answered. I blocked out evenings and did exactly what the sheet said: off-the-shelf tools set up, Email List Growth, Email marketing opened, the first-customer email sent. Two clients signed within three weeks. I never needed the whole $160K up front — I put in just enough to get one person to pay, then recycled that money. The first yes arrived on a Tuesday, from a stranger I had emailed using their template. I rewrote maybe four words. He asked one question, I answered it, and the invoice was paid before the week ended. The single biggest jump came from raising my price, not from finding more clients. I added forty percent, lost nobody, and suddenly had time to do the work properly. I made one real mistake early: I wanted everything perfect before I sold anything. Two weeks passed — I had a logo, a website, and zero customers. The plan says it plainly: sell first, build second. The moment I sent five rough cold messages, the business started moving. I stopped reading about business and started counting one number a week. If paying customers went up, I repeated whatever I had done. If they didn't, I changed the price or the pitch. That was the whole system. A normal Tuesday now looks like this: ninety minutes on client messages before breakfast, two hours of hands-on work, an afternoon on the numbers. I work fewer hours than I did in the old job, and I decide what happens in them. That part I still can't get used to. People at work found out and made jokes about "internet money". I stopped defending it and just showed the payout screen. The jokes stopped when the numbers got boring and regular. My version is small and it is mine. It earns less than the $20K/mo the original does — but more than the $4,600 a month I made as a line cook in Nairobi, and it grows while I sleep. I cannot code and I have no rich uncle. I had a plan, a link, and a team I could call. That was enough, and it can be enough for you. I kept my salary until the new income was real. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-289-mentions-so?lang=en
Story by · Hiro Duarte

Hiro Duarte — from administrative assistant to copying a $20K/mo business: AI brand mention tracker

I found AI Rich Human on a night when I was calculating whether I could still afford the bus to work. For 4 years I was an administrative assistant — booking rooms, filing invoices, and a salary that never moved. I found AI Rich Human through a search I had almost given up on. What kept me there was not a promise but a spreadsheet: AI brand mention tracker, what it costs to start, which tools it runs on, and how the first customer actually arrives. My mother asked, twice, whether this was a scam. The third time she asked, it was to find out how much I was making. I did not convince anyone with words — the transfers did it. What I got was not a course but a build sheet — the launch budget (about $160K), the stack (off-the-shelf tools), the channels that actually convert (Email List Growth, Email marketing), and the order to do things in. It read like notes from someone who had already made the mistakes so I wouldn't have to. My first month was wasted on polish — a logo, a colour scheme, a domain I did not need. Nobody bought anything. Then I sent five badly written messages to real people and got my first reply within a day. Sell first, decorate later. So I followed it, step by step. I set up off-the-shelf tools, opened Email List Growth, Email marketing first, and used their first-customer script to land my first two paying clients within a few weeks. The plan lists a full launch budget of about $160K, but nobody spends that on day one — I started with the smallest slice that could produce a paying customer, and reinvested from the revenue. I sent eleven messages before anyone answered. The twelfth person — a small studio owner — replied "how much?" and paid that afternoon. Eleven rejections cost me nothing but an evening. I still get up early, but now the first hour belongs to me, not to a commute. Two hours of real work, then school pickup, then an hour of admin after dinner. Same number of hours, completely different life. Nobody warns you about pricing. My first price was so low that I was busy all day and still broke. On the third client I raised it by forty percent and nobody blinked. That same client later sent me two referrals. The part nobody advertises: there is a bench behind the plan. 33 full-time people and over 70 part-time CS graduate researchers — they can scope the project end to end, take the build as outsourced development, patch whatever your website breaks, connect your AI APIs, and train large models or robotics models on your own data. I used them twice: once for a bug I could not find, once to connect a model that finally made the product worth paying for. I also learned to trust numbers over fear. Every week I tracked one thing: paying customers. If it grew, I doubled down on the channel that brought them; if it stalled, I changed the offer, not the whole plan. A year ago I was a administrative assistant in Leeds on about $5,000 a month. Today this copy pays me more than that, and the business I copied is doing $20K/mo — proof the ceiling is far above me. Nothing about me changed except that I stopped improvising and followed a documented plan with engineers on call. Two years later I still take the bus. I just don't count the coins first. The project I copied, in full: http://www.airichhuman.com/stories/starterstory-289-mentions-so?lang=en

See all success stories → I copied this business — let me tell my story

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